Warning!

 

Welcome to Clean It Up; the UK`s largest cleaning forum with over 34,000 members

 

Please login or register to post and reply to topics.      

 

Forgot your password? Click here

Poll

what percentage response do you get for your leaflets.

0.1%
34%
17 (34%)
0.2%
16%
8 (16%)
0.3%
20%
10 (20%)
0.4%
6%
3 (6%)
0.5%
24%
12 (24%)

Total Members Voted: 48

jacko

  • Posts: 304
Re: leaflet response
« Reply #20 on: January 05, 2005, 01:21:49 pm »
Hi All

Happy and Prosperous N.Y!

To update u on leaflet response: 3400 delivered.
                                                         39 calls
                                                         29 jobs

This is 0.85% conversion rate to jobs as it stands, but with 300 only recently dropped, and 2 surveys to do, i expect this to rise.


mark_roberts

  • Posts: 1899
Re: leaflet response
« Reply #21 on: January 05, 2005, 06:09:34 pm »
Thats an excellant responce.  Whats the flyer look like.

Mark

Mike Halliday

  • Posts: 11578
Re: leaflet response
« Reply #22 on: January 05, 2005, 08:58:09 pm »
I'd like to see the leaflet thats gets that sort of response.

any chance of you posting a picture( or send one to me and Ill post it)

I've had 2000 posted solus this week, so far 4 jobs booked and 2 quotes to do, but your response blows that out of the water!

Mike
Mike Halliday.  www.henryhalliday.co.uk

Shaun_Ashmore

  • Posts: 11382
Re: leaflet response
« Reply #23 on: January 05, 2005, 10:00:19 pm »
I don't know Jacko, but are you cleaning carpets for a £5, because your average job booked in says to me you should put your prices up, if you are not getting price resistance you are missing out on paying your morgage off early!

Shaun

Ian Gourlay

  • Posts: 5746
Re: leaflet response
« Reply #24 on: January 06, 2005, 10:14:11 am »
Are we counting a respose as a telephone call from a leaflet or an actual job.

Jacko are you following up your leaflet with a door knock to achieve such a high response.

Don Atkinson

Re: leaflet response
« Reply #25 on: January 06, 2005, 12:25:32 pm »
That guys doing a lot better than me, I had 125000 dropped last week and so far i have had 3 price shoppers and someone wanting me to join a baptist church. ;D ;D

don

jacko

  • Posts: 304
Re: leaflet response
« Reply #26 on: January 06, 2005, 01:49:30 pm »
Shaun

I do not put prices on my flyers. I do win 9/10 quotes but i am not cheap. Having said that i do get several jobs at £40/£50 - small areas. I am thinking of upping the price on maybe the 1st 12 Sq M. ........ I do have a min charge though.

Ian
No i don't knock doors. I just make sure they are delivered personally and not the same day as the free paper containing various flyers.

regards

gwrightson

  • Posts: 3617
Re: leaflet response
« Reply #27 on: January 06, 2005, 02:07:25 pm »
Don , am i reading your reply correctly? ??? ???
125000 flyers in 1 week , and only 3 inquiries,
 I suggest you change your flyer  ;D
  geoff
who ever said dont knock before u try ,i never tried dog crap but i know i wouldnt like  haha

Don Atkinson

Re: leaflet response
« Reply #28 on: January 06, 2005, 02:46:28 pm »
Sorry geoff that should be 12500.

Ian Gourlay

  • Posts: 5746
Re: leaflet response
« Reply #29 on: January 06, 2005, 02:58:32 pm »
When did leaflets go out If they have gone out this month I would suggest its the time of year.

Others will disagree but I find Jan and Feb very bad for leaflets

stevegunn

Re: leaflet response
« Reply #30 on: January 06, 2005, 05:03:44 pm »
Jacko are we going to get to see this great leaflet ???

Macarthur

  • Posts: 158
Re: leaflet response
« Reply #31 on: January 06, 2005, 09:54:19 pm »
Does anyone actually get much in the way of feedback from their customers with regard to their own flyers.

I have to say (not trying to brag here) that I have lost count of the amount of comments that I have had. I received a nice comment via email just yesterday.

Here is some of what this nice lady had to say,- Have just picked your flyer up off the mat. ( I live in St Annes Gardens,
Woolston).
Just wanted to tell you that I am impressed.  I used to work in publicity
and am one of those people who can't stand the dreadful spelling and
incorrect use of apostrophes that we see in most flyers and shop notices
etc.   Your flyer was so good and very eye-catching too.
I don't need any cleaning at the moment but I'll certainly keep your flyer
handy for future reference.

Although I never got the job in this case, she certainly helped by giving me all kinds of other usefull advice.

I did notice that like me Jacko has the same level of response rates and also prints out and delivers his own. At the moment I produce a semi-colour double sided A4 size leaflet: Carpet/Upholstery & Patio cleaning on one side and Car valeting and blitz cleaning on the other side. I use power words together with eye catching coulour graphics including the line: EXCELLENT testimonials and references can be provided if required.

The majority of the work I get is for carpets and upholstery.

Can it be that self produced and delivered semi colour flyers pull better than smaller one colour printing trade company flyers.

Just a thought.  I'm sure many of you have tried both types, what are your thoughts, I am still fairly new to this business and no doubt have other forms of advertising to try.

Nigel.
Orion Cleaning Services - Southampton

jacko

  • Posts: 304
Re: leaflet response
« Reply #32 on: January 07, 2005, 08:58:31 am »
Good stuff Nigel, encouraging for you to get good feedback from the recipients of your flyers.

I have just got a delivery of flyers from Tradeprint only two colour but the same format - it will be interesting to compare the response rates. It is very cheap to order from Tradeprint as opposed to self printing. I have a lexmark and although i use refill cartridges it still works out 5 times the price of Tradeprint flyers!

I do use lots of other marketing tools though, i don't rely soley on flyers.


ashplays

  • Posts: 53
Re: leaflet response
« Reply #33 on: January 07, 2005, 02:03:23 pm »
hi all  sorry but i find what j is saying to be mmmm a bit mmm  of a fantasy  lol  ::) i been doing leaflets for 10 years and hav never had a responce like j is saying off such little amount of leaflets  ???  (my god !!! just saw a pig fly past me house  ;) no offence meant  ::)  cheers happy new year

gwrightson

  • Posts: 3617
Re: leaflet response
« Reply #34 on: January 07, 2005, 02:19:45 pm »
Im not disbelieving any figures here ::) but

 i sure would love to see this flyer, where is it? ,
 I think mike H has offered to upload it if gets a copy sent
  geoff
who ever said dont knock before u try ,i never tried dog crap but i know i wouldnt like  haha

Michael D

  • Posts: 125
Re: leaflet response
« Reply #35 on: January 07, 2005, 06:22:11 pm »
Hi
     I`ve only done one leaflet drop and got no replies.
So all i do now is advertise in the paper. One job will pay for a months ad. The ad runs all the time and the jobs come in. well worth a try.

jacko

  • Posts: 304
Re: leaflet response
« Reply #36 on: January 07, 2005, 10:54:39 pm »
Hi Guys

No Fantasy game from me! I also do local free paper with very good response - don't rely on one marketing tool!

Londoner

Re: leaflet response
« Reply #37 on: January 08, 2005, 07:47:26 am »
How much does the free paper ad cost?

Ian Gourlay

  • Posts: 5746
Re: leaflet response
« Reply #38 on: January 08, 2005, 08:12:44 am »
Mevyn appears to have a very smart operation , sign written van smartly dressed etc.

I believe he hand delivers leaflets himself. Customers will notice van and Mevyn.


I congratulate him on his response rate.


I hope it is true as there is nothing more stomach churning when you are out there doing the best you can and you find someone going through the same process as yourself is consistentley getting better results from their marketing activities.

All I can say is keep the faith ;D ;D ;D

Doug Holloway

  • Posts: 3917
Re: leaflet response
« Reply #39 on: January 08, 2005, 08:20:12 am »
Hi Guys,

I would estimate that delivering leaflets yourself will at least double your response , mainly because of the quality of homes delivered to.

An employee will prefer to deliver to areas of high density , flats , terraced etc because it is quicker.

I have often thought of running a seminar on leaflets and wonder how many might be interested ?

Cheers,

Doug