[DanielWelford]

A question for those of you that have websites. What is your click/conversion ratio? i.e how many jobs do you get from those that click on your website.

Many thanks

Dan

[lands]

Thanks for the question Dan (had never thought of this one). Will ask my IT bod. Perhaps we should all respond so we can asess our sites together and look at strengths and weaknesses by comparing.

Pete

[Mark Roberts]

Stats are hugely mis-leading which makes it impossible to tell. A visit to your site is classed as a individual i.p address,  robots and spiders from all sorts of sites will visit you and be classed as vistitors, some of these can be identified but a lot cant, yahoo spiders are the main headache as they can send a 1000+ at one time, all with unique i.ps  every month/day.

Your better off comparing how many actual jobs it gets you to the phrases you target.

[Shaun_Ashmore]

Well put Mark!

I prefer the 'old money' way of calculating money in the bank.

Shaun

[Chris R]

The only way to be sure is to ask each customer on completion of the job.

Make a note on your copy of the invoice, and then add them all up once a year.

I write;
rec
pre
y/p
net
van
leaflet

i can tell you exactly how much brass each form of advertising earned me in a year 

regards

Chris