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boshravie

Re: ALL TEC Marketing
« Reply #20 on: June 09, 2007, 08:40:18 pm »
Many thanks guys.

In my business I am using lots of marketing system. I just thought they might be any new ideas that they do.

I appreciate your comments.

Bosh

ianharper

Re: ALL TEC Marketing
« Reply #21 on: June 11, 2007, 02:37:23 pm »
look outside carpet cleaning for ideas and convert them to fit and you'll be fresh all the time, one step ahead

carpetguy

Re: ALL TEC Marketing
« Reply #22 on: June 11, 2007, 03:26:27 pm »
That's precicely what JP's been doing for years with RS'S collaboration, There's nothing NEW in marketing just ideas and strategies that have been around for a century!

I bought the original Piranha package about 12 years ago, but was disappointed to find I had already aquired the knowledge through many years of sales  / marketing programs in retail.

However, if someone becomes motivated, or focussed as a result of reading / attending a marketing programme, then it's an investment

boshravie

Re: ALL TEC Marketing
« Reply #23 on: June 11, 2007, 04:27:15 pm »
You are so right IANHAPER

I always look at the big boys like (Coca cola, Mac Donald) and so on.
They spend billions of pounds every year on marketing and if we all pick up some of
Their ideas for FREE we can all be in to a winner.

Bosh

letzclean

  • Posts: 143
Re: ALL TEC Marketing
« Reply #24 on: June 13, 2007, 12:10:42 am »
My advice to you on All Tec is this: I received all the Marketing stuff from All tec some time ago.  I work in the creative industry as well as the Cleaning industry and liase with Marketing companies daily as well as our own 12 strong in house team. 


I met Mr Saunders at a  course I attended he gave a demo of his "out of this world truck mounted cleaner. I will not bad mouth him and say some of the things he done. there was 30-40 people on the course so some of you out there no what I am talking about!

 My main point is this I received his CD of his phone converstion with Martin Riley a superstar from Devon! On the course there was a guy there who knew Mr Saunders, and as Mr Saunders asked this guy questions he replied with perfect answers and figures that would make you interested in his products! The catch is this- it was staged and rehersed the questions and answers were near enough exactly the same as on the "CD" and it was obvious that they had rehersed this to near perfection several times

One other observation this guy was supposed to be an independent cleaner just comming to give us his views and support on the industry and All Tec! While Mr Saunders was giving the demo his phone rang which he gave to this guy to answer as if he was his PA my point was proven they work closely together make what you want of it? "I know what I did" It is not worth the £s unless you have £ss that you can afford to loose. All the info and better is out there cheaper if not free it is all about you applying your self to what you want i will tell you this you will need a lot of motivation and focus

Maybe some people are successful from Mr Saunders scheme but every bit of information he gives is available for free on numerous sites and from individuals  including Mr Harper on this site, Chris Cardel and 100's of others just Google it! with his blogs etc and Joe Polish who Mr Saunders bases his marketing on! Have a good look and investigate more. the time spent investigstigating and researching will save you thousands of pounds but if you want to try the get rich quick scheme feel free to. Don't want to bad mouth Mr Saunders business I am just telling you the truth of what I have seen and  know of all Tec at first hand.


Kind regards
Letzclean
"A pessimist see's the difficulty in every opportunity, an optimist see's the opportunity in every difficulty."

carpetguy

Re: ALL TEC Marketing
« Reply #25 on: June 13, 2007, 07:57:26 am »
Letzclean

If you are such an expert, aware , on the ball, sort of person, you should be capable of researching and discovering the origins of the marketing package you're writing about.

First of all plageurism, is, in true terms, THEFT

You should be well aware, but perhaps you're not, that the origins of the F/T marketing, is the Pirannha marketing package, which was put together by Joe Polish and sold in the UK by Alltec, in collaboration with J / P. They worked as business associates!!!!!!

The sources you quote, such as the internet and Ian Harper, are people who are simply stealing other peoples products and either selling them to make money, or putting them on boards, to make themselves appear to be what they're not !

I am NOT a supporter of any particular company, system, or individual, but I purchased the original Pirannha package, attended a number of Alltec seminars and others and never found anything underhand, or dishonest.

The scenario you describe, seems to me, to be just a little bit of showmanship and will be found in any seminar / stage demo / marketing.

As I mentioned before........................There is nothing new in marketing...................but, if people will benefit from attending a motivational course, they should attend.

Finally............................if you were a success in the " creative industry "you would not be on here criticising !

Would you?

rob

ps
just noticed you are still looking for creative ideas from cd sellers !


chrisg

Re: ALL TEC Marketing
« Reply #26 on: June 13, 2007, 08:30:09 am »
Carpetguy,

It would not be theft, fast track do not own copy write on the majourity of the stuff, neither does JP, also JP merly took his ideas from other cleaners, "The most thorough, ect". was not thought up by JP!

I'm suprised you critised Letzclean, what he says is absolutly correct!

Ian Gourlay

  • Posts: 5746
Re: ALL TEC Marketing
« Reply #27 on: June 13, 2007, 10:16:51 am »
What I find hard to understand is our new friend Letzclean is After a Joe Polish kit like Yesterday in another post.

And is asking for details of Marketing CD.

Robert Saunders  and Joe Polish do more to show Carpet Cleaners how to market than any other company.


We may not agree or  feel comfortable with all the ideas , and  there is resisitance from family friends etc.

 Agree there are Chris Cardell and Joe Gorman out there but they do not come cheap.


brights cleaning

  • Posts: 156
Re: ALL TEC Marketing
« Reply #28 on: June 13, 2007, 12:59:14 pm »
still think its the best thing i've ever done

carpetguy

Re: ALL TEC Marketing
« Reply #29 on: June 14, 2007, 08:23:50 am »
If someone purports to be " an expert "or a knowledgable person, they leave themselves open to criticism and that is what Letz' has done and to make matters worse..................as highlighted, bt Ian Gourley, Letz is, in spite of his apparent knowledge / expertise seeking to obtain plageurised material.

I am NOT defending J P, or anyone else, but, what J P and R S have done ( working together ) has been, to raise the profile of this industry and encourage people to become, BETTER TRAINED / BETTER MARKETERS and BETTER BUSINESS people.

JP has worked with the best writers in the marketing world and passed on their expertise to the c/c industry,

What he did, was smart and has worked very well for him, but also for those who lacked the "knowhow, or confidence "

All these guys have done, is, construct a model, or guidelines which others could follow and become more successfull.                Could you have done it ?

the red carpet

  • Posts: 1162
Re: ALL TEC Marketing
« Reply #30 on: June 14, 2007, 11:39:27 am »
I think what a lot of people fail to realise is that "Fast Track" is a lot more than just a few books and leaflets

You do get a whole load of books and cd's at the begining, but its not a case of here you go thats 3 grand see you later

What Robert sells is not available on any internet store, and allthough you can get a lot of the help and advice on these forums it is not available on here either

Fast Track, is a buisness building system that relys heavily on its marketing (that marketing in its raw form is available everywere) but as i say its a lot more interactive than just a book or manual

As well as the marketing you get full IICRC training on a variety of subjects for yourself and any staff you decide to employ

You will be given information on planning, budgeting, and how to set your prices

You will be given advice on where to go to get the best deals on printing and delivering leaflets and the best telephone suppliers for 0800 no's etc

You will be introduced to there accountant who specialises in our industry

If you are struggling with any elements of the course you can go in and have a meeting with Robert or Scott to discuss your problems and hopefully get advice

If you dont seem to be doing as well as others at any part of it Robert will put you in contact with another member who is so you can spend the day with them to pick there brains

they do something called a conference call twice a month where all the Fast Track members are on a call at the same time discussing new ideas and going over what is and isnt working

And they have something called brainstorming sessions where all members get together at a hotel and spend a day going over things

Wether its any good and wether its worth the money or not is not for me to say but...

THAT IS NOT AVAILABLE ANYWHERE ELSE

brights cleaning

  • Posts: 156
Re: ALL TEC Marketing
« Reply #31 on: June 15, 2007, 11:40:26 am »
here here old chap!

stains-away

Re: ALL TEC Marketing
« Reply #32 on: June 18, 2007, 06:31:05 pm »
Anybody interested in my all new "Goldfish Marketing"?

It works like this, I get 100 carpet cleaners to give me 5 grand each and then I'll give you an 0898 number to ring to have a 2 hour conference call at £1.50 a minute every week, I might even throw in a couple of cd's if your lucky.

I'll give you a bell in around 6 months from somewhere in the Med to see how your getting along with it as well, just to make sure your happy with your investment.

As a bonus the first 20 people to enrol will get 25 litres of my new miracle cleaning product that not only keeps cleaning for up to 3 months after you have splashed it around the house (not too much mind, 10ml is enough to do a 3 bed semi) completely free of charge, on the condition that when they have seen the results for themselves they take dubious before and after pics (you don't need to use the same carpet for both pics although a similar colour/pattern would be nice) and go forth and tell the peasants the good news, Andy

colin thomas

  • Posts: 813
Re: ALL TEC Marketing
« Reply #33 on: June 18, 2007, 07:37:53 pm »
i  was in the  market for a new truck-mount not long ago and personally i found alltec to be the most unprofessional people to deal with, i was treated in a very off-hand manner, frankly robert was quite rude to  me and i like to think that i am easy going and not at all difficult, i left there asking for a written quote to be sent to me, after waiting for a month i  bought elsewhere. i think they should practice what they preach.

colin
colin thomas

chrisg

Re: ALL TEC Marketing
« Reply #34 on: June 19, 2007, 07:11:34 am »
Red,

so you recommend going on fast track ?

Fintan_Coll

Re: ALL TEC Marketing
« Reply #35 on: June 19, 2007, 07:58:26 pm »
Only a month Colin, sure i'm waiting for over four years, however next year perhaps, I never give up hope.

the red carpet

  • Posts: 1162
Re: ALL TEC Marketing
« Reply #36 on: June 19, 2007, 09:07:12 pm »
Just making people aware of what it is.

Im forever reading posts on the subject, where people are saying how can others spend 3k on a bunch of old leaflets that if you were to look around you could find for free if you really tried.

And there right.

Iv never once seen anybody apart from myself even mention that the joining fee includes includes around 2 weeks of hands on training.

Which obviously in itself makes it better value, not that im saying its good value, just that its more than just leaflets and people should be aware of that.

brights cleaning

  • Posts: 156
Re: ALL TEC Marketing
« Reply #37 on: June 19, 2007, 09:17:40 pm »
ive never had a problem with Alltec
my truckmount is brilliant from them

Ian Gourlay

  • Posts: 5746
Re: ALL TEC Marketing
« Reply #38 on: June 19, 2007, 09:55:14 pm »
Daniel,

What we want to see is you getting a return on your investment.

We know you had it tough to start with.but hopefully you have now found your way.

But is it the Fast track way or the way you were going anyway.

boshravie

Re: ALL TEC Marketing
« Reply #39 on: June 20, 2007, 07:14:15 am »
Well guys I see a lots of interesting comments here.

And its always good to see a good debate.
I personally think that most of us should attend these kind of marketing seminars, because for start nearly 8 out of 10 general public don’t know much about carpet cleaning and how it should be done, that’s why you see more or less in every house they have vanish or other kind of  stain remover which have been advertised on T.V. which are some time harmful for carpets. Or if you have noticed Rug Doctor has been hired out more or less in most large stores and dry cleaners, and they don’t do half good job as our carpet cleaning machine. Why?
All because of Marketing.
As you know Americans maybe not good as politicians, but they are second to none in marketing.


Bosh