I actually think pricing is up to the individual/company.
It is obvious that it is a lot smarter to charge 100 customers £15 giving you £1500 , than it is do charge 200 customers £7.50 giving you the same money for double the work in effect.
I, like most ,have some domestics around £7-£8 mark and I am happy with that for the work (little) involved.
It is easy to say £10 / £15 minimum or whatever but do these companies wish to expand their business or are they just after the £'s now??
I myself have an opportunity to expand into two areas that to date I do not cover.
So what would you do put in high prices to get a few jobs in these areas
or put in average prices and gets lots of work??
My philosophy would be to hit them with good but realistic prices to get them onboard give it a year see how the business has expanded in that area and your reputation built up , then tweak the prices a little higher than normal.
In my opinion its all about what you want from your business .
For me its long term , controlled growth ,good staff and a decent living that will provide an income even when and if I ever get to retire.
I will wait to be shot down.
Russ