If you want to learn about direct response marketing, which, incidentally has been around since long before little Joe was born...........read some of the adverts that appear daily, in your e.mail box.
Many of them are well written and designed with one thing in mind .............to get a positive response............
But............there is a serious problem for some of the posters on here, as they always, always, have Low Priced Offers.
Virtually all direct response marketing depends heavily, in getting the response by making very attractive offers, usually more than one offer.
This can be done, however, by clever wording, and not even mentioning actual prices.