Yellow pages makes me laugh.
In there advertising they say for every pound someone spends on a yellow pages ad they get £25 worth of business.
So last year when i had my ad i should have got £11,250 of work.
they were only £11,000 out
Paul
Their figures are wildly out with me as well Paul. I gained one job @ £288 p.a. Another at about £100 p.a. A few one offs of around £150. That's a total of around £530. There is also possible work through YP (very recent enquiries) of about £1,200 p.a.
However, I can only assess it on the work that I definitely have.
So I spent about £150 on the ad. This means that my return on that ad should be about £3,750 p.a. but I got about £530. So they were closer in their calculations with me. Even if I assume that I get all the work from the recent enquiries it would still be around £1,730 just under half their prediction.
In fairness to them, if I had followed up all the jobs with poor access (i.e. only able to clean when they are in), their figure of £3,750 probably would have been about right.
If I take the profit on that £530 (whatever that might be) then I suppose that I have made extra money from YP. However, I probably could have got the equivalent work anyway by other methods if I had pot myself out.
The only reason I have kept YP going for another year is because of some recent enquiries for work of a reasonable quality.
I consider my paid ad in YP to be going through a "stay of execution". It may be jettisoned next year in favour of a freebie.