[Neil Grainger]

Ian

Free paper to 150,000 every week, Advert is the size of Credit card but thats not what sells it, they also give you an editorial in with the advert.

This can be hit or miss as to content because they can chop and change as they see fit. People cut out the editorial never the advert.

Hope this helps

Neil

[HolmansUKLTD]

Mines tiny in our local guardian 6cm x 3cm cost £280 per month but goes into 1 million copies brings in 10k a year so worth it.

Nick

[carpetclean]

nick has it sewn up in his local i think he does it constantly which is why it works but to add that i think mike halliday as hit the nail on the head people only look through the ads when they require someone but if you are not in it then they cant find you!

[HolmansUKLTD]

Yep over 4 years soilid 1 million copies a month my name has been banded about in the local rag(S) about 48million times, that how poeple remember me!!

Sweet

[craigp]

personlly I think all advertising Reps should offer a Satisfaction Guarantee

thats exactly what ive said to them all as they all insist it works so well i said to BT other day, ok i'll dedicate a number to the ad if it dont work i dont pay ??

 "sorry sir i dont have the authority to do that if i did i would"

so i said i will not go in unless you provide proof it works

"well i can send you testamonals in they post"

that was 2 weeks ago, none came, because they aint got none!!!!!

it's a complete gamble for many small co's they say it works till there blue in the face, but will not put there money were there mouth is!

ask them to back up there claims.

the best they can do is

"well lots are re-advertising so it must work"

[Ian Gourlay]

Craig,

As I told you both Yellow Pages and BT are saying they are looking into that system according to the so call market research they have been carrying out.

I would have a full page under that system but every trades person in the country would want the same.

But if they are saying the average return is as high as you qoute they will want £100 a  call

[craigp]

thats a point Ian, how do they know that every £1 spent gets £25 back, they never asked me when i was in, anyone on here given them ROI info?

it probaly taken from there biggest clients, national insurance companies etc.

[Paul_Ashworth]

Hi Nick,
Your figures dont add up !

£280.00 x 12 = £3,360.00  and you take £10,000.00 per year from it  which equals £6,640.00 - Costs like your van, insurance, chemicals, i would doubt if you make a profit from it, Are you not just working very hard to pay your advertising bill ?

[gerrystyles]

Had YP and Yell for two years and never got a single call

Gerry

[Ian Gourlay]

Neil,

Congrats on your negotiating skills .

Agree to a Credit Card advert and get an Advitorial in return Every Week.


I could do it as a one off with luck but not every week.

Every advertiser would want it ?

[Neil Grainger]

Ian

They do it as a sales point, nothing to do with me.

Its ok

It goes in a specialist section with editorials along with the advert.

Sorry if does not make sense , just got in from the pub.

Cheers

Neil

[HolmansUKLTD]

Hi Nick,
Your figures dont add up !

£280.00 x 12 = £3,360.00  and you take £10,000.00 per year from it  which equals £6,640.00 - Costs like your van, insurance, chemicals, i would doubt if you make a profit from it, Are you not just working very hard to pay your advertising bill ?

Of course i make a profit from it!! 7k profit outgoings are tiny, areas are local, clients become clients for life recieve news letters refferel forms etc that 7k profit soon doubles if you know what you are doing and this is just one form of advertising i do, if it was the only then probably yes its not worth it!

Im sure as you become more established in this business you will learn more about marketing,its taken me over 4 years to build up a decent database of commercial and domestic clients.

NIck

[carpetclean]

paul i think nick makes a hell of a lot more than this he is saying he earns that from that particular ad . i know he gets work elsewhere. if one advertises in several places and earn a profit of of £6k from each source !!!? it soon adds up

[Terry_Burrows]

with regards to one paper in september we have been in this for one year,
this is the one that pulls some work in,not as much as it should,6o,oo
copys a week,we do others but just started them with no response
we have done some 8 papers about 200,ooo copys with little calls
we still do wc bit want to make the cc the main of our work its much nicer to do this kind of work I enjoy it,I do prom work with the wc so I will stay in this kind of work it pays,I want the carpet side to build so we can ditch the wc work total I have done loads of marketing for this,but I do think we are as a country not spending thus being very quiet on the cc

[Doug Holloway]

Terry,

Whcih part of Essex are you operating in?

Cheers

Doug

[Terry_Burrows]

hi m8 in from thurrock to romford hornchurch all surrounding areas quite
a vast coverage,bt book yp romford Ilford papers, your advice would be most welcome,we are not a million miles away from you but not incontention by any means

[Paul_Ashworth]

Hi Nick,  I wasnt having a go at you it just seemed a lot of money to spend on advertising for the return, you sound like you have built up a great business anyway !!

Do you have a referals letter or offer money off if the pass somebody on, this is something i am just looking at and would be intrested in learning how you do it.

Cheers Paul

[HolmansUKLTD]

yes i do PAul and yes it works i send a thankyou letter to my previous clean with a self addressed  envelope and 4 refferell slips in it oferring 10% of what ever jobs i get from them, once that client send me names and addresses i send the refferels a intrductory letter offering my services!!


Simple but it works

Nick

[ABLECLEAN]

I have been in Yellow pages for 20 years. I went from a quarter page colour in 2004 to a half page colour in 2005.
I still only got 18K retun so I have gone back to a quarter page and spent a grand in the Thomson directory instead.

[Paul_Ashworth]

Heve you had an business from the thomson tho ?