Good question Scrimit. And a great nic

Ok here's my two pennorth on the whole issue.
Initially no. But in the long term I think we will see many more companies like this springing up. Well run, effecient all with a good image in the public's eye. Branding and corporate image is here to stay. Sorry but I dont want this to be long winded but it isnt easy to give a well reasoned reply in a few words.
As these companies become more at the forefront as they surely will the pressure will be on us to compete on their terms. Image will be very important. Just as much as a good job done will be. Basically we will have to sharpen our act up to compete on equal terms. Many here already do that by the way from what I see. It just wont be good enough to say. I do a good job and my customers know me and therefore are loyal. The corner shop owners used to say exactly the same kind of things and look what's happened to them.
Then. In time I honestly think the market will become saturated and thats when the real hard work will begin. The most efficient companies will start to compete on cost whilst still providing a high standard of service and appearance etc. Basically the fittest will survive in the end. Labour is already cheap if you know where to find it. Mr Knight pays a fair wage at £10.00 per hour. I am sure his staff are good workers and ambassadors for his company. If you were to pay that amount to Eastern Europeans they would think they were on a fortune and be the best workers you could ever wish for. You dont have to pay that now though. £6 or 7 an hour will get you great workers.
This is happening all over in the commercial window cleaning sector. I've lost good contracts to companies who have undercut me big time and are still able to make money from them. I just believe the same issues will come to bear in the domestic sector. I think though that there is a window of opportunity left to establish a well known and respected domestic window cleaning company with a corporate image and realistic prices to offer the customers. Those that dont will probably be OK for a while but will eventually feel the effects.
I am so convinced of this that I am recruiting, investing in technology, not just the window cleaning equipment but the infrastructure to run an efficient organisation and I have a business plan that I am going to execute.
I am sorry top be so long winded but us Northerners do like to go on a bit you know.