Hi Guys,
When I first went in Yell about 2 years ago paid for listings were in the same position as local, quite a good response.

Next paid for listings were moved to right hand side apart from in your immediate area , much reduced respose.

Recently Yell has allowed sponsored listings, about 2 grand cost to dominate all areas,nil response

When I pointed out all this my YP rep was incredulous, but despite giving him plenty of opportunity to prove me wrong he could'nt.
So two options
Sponsored listing 2 Grand, probably good response , but only until 2 or 3 are competing.
Quit Yell and spend budget elsewhere, thats what I have done.
Cheers
Doug