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Cleanevangelist

  • Posts: 168
What are prospects searching for?
« on: March 28, 2022, 09:19:44 am »
what should you write about on your blog? adwords has a great tool that gives you the answer. but thats only half the process.

1. pick a high volume subject to right about.
https://docs.google.com/spreadsheets/d/1xcgF7eSFl7EQaD2IigSXKtYWflgBvDHplfNEULEbFsU/edit?usp=sharing

2. write your article. I use WordPress for my sites

3. keep repeating

4. install a plugin that will tell you what your popular post/articles are.

5. now take that article and use Facebook ads to promote it to your audience.  my audience on Facebook is past customer that i uploaded from my database and people that have interacted on any advert that i post on Facebook.

the magic here is that audience. if you remember when Trump was running and also the conservatives did this with Brexit. they where sending different messages to different groups. this is different from the old days where they would have to pay for a advert in a newspaper or TV and create just one message to everyone.

so Facebook allows you to select different types of audiences. that's message to market match.

so as an example. Out of many, many, articles one of my top post was about dog poop and germs. now i can use that on facebook.

https://ianharper.co.uk/wp-content/uploads/2022/03/how-long-does-faeces-bacteria-live-on-carpet.png