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jo5hm4n

  • Posts: 940
What have i let myself in for.....
« on: November 30, 2021, 05:44:51 pm »
So it's gone a bit quiet on the Lead Generation/Canvassing front, but that's fine as i actually wanted the time off as summer was packed out!

I thought well as i'm not doing lead gen for anyone else might aswell do some for my own cleaning business just to get some final top ups in before the year is out to replace probably a dozen customers lost since end of summer, also gives me a chance to get the final push to 300 Customer on GoCardless only need 20 more to go!!!

So i setup my paid ads yesterday as per usual, wake up this morning to 5 leads sounds about right bang on the money.  Then i thought hmmm maybe ill just chuck on a few free ads aswell like Stoots/Adam is always doing as he gets good results doing that.  Put the free ads on earlier today came back 2 hours later to 46 messages of people wanting quotes  :o :o :o

The ad went nuclear because it got lots of reactions in a quick amount of time so it basically hit the Facebook G spot as i like to call it.  Every time i check more messages keep coming in  ;D ;D ;D

I only wanted about 10-20 quotes at max just to do top ups.

Now i've got probably 50+ quotes to do tomorrow and thursday.  The only good side is i can just go in with really high prices, and whatever does come in will be cream paying and on gocaradless so its a win win for that.

Plus because i hit the G Spot, i'm going to have a huge mix of good quality leads and trash leads to contend with too bunched together.

Also some of these leads will be the christmas one off brigades and the my windows are minging because of the storm.

What have i let myself in for, i cba........

Stoots help lol  ;D ;D ;D


swanson

  • Posts: 602
Re: What have i let myself in for.....
« Reply #1 on: November 30, 2021, 06:12:49 pm »
You love  it really

Stoots

  • Posts: 6025
Re: What have i let myself in for.....
« Reply #2 on: November 30, 2021, 06:28:18 pm »
Told you loads of times mate about the old free groups.

Thats what happens to me, after 4 or 5 new customers and end up having to delete the ad when they keep pouring in  ;D

Now if only i could find good staff i would be rolling in work but rarely post now as cant/dont want to cope with it.

Splash & dash

  • Posts: 4364
Re: What have i let myself in for.....
« Reply #3 on: November 30, 2021, 06:32:16 pm »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

Granny

  • Posts: 822
Re: What have i let myself in for.....
« Reply #4 on: November 30, 2021, 06:39:19 pm »
What's these free ads, this on Facebook?

jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #5 on: November 30, 2021, 06:57:16 pm »
Told you loads of times mate about the old free groups.

Thats what happens to me, after 4 or 5 new customers and end up having to delete the ad when they keep pouring in  ;D

Now if only i could find good staff i would be rolling in work but rarely post now as cant/dont want to cope with it.

Yeah sometimes ive noticed that you just get 1 or 2, but then weeks later they start pouring in its happened to me a few times this year but this time happened within 2 hours lol.

Dont blame you mate, employing is so frustrating.  I tried to get another employee end of summer, ended up backfiring on me so ive put it off until January now to try again, sigh.....

jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #6 on: November 30, 2021, 06:58:45 pm »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

I dont work on the tools anymore thats what my staff do.  Ive got several businesses so im basically in the office every day anyway.  All quotes will be done online.  Don't need to waste my time driving to each job, all quotes get done online so theres no loss or downtime at all  ;D

deeege

  • Posts: 4957
Re: What have i let myself in for.....
« Reply #7 on: November 30, 2021, 07:23:12 pm »
A load of one offs just before Xmas, lucky you  ;D
"....and it's lend me ten pounds, I'll buy you a drink, and mother wake me early in the morning."

james peters

  • Posts: 936
Re: What have i let myself in for.....
« Reply #8 on: November 30, 2021, 07:31:49 pm »
A load of one offs just before Xmas, lucky you  ;D

I live where storm arwen hit on the weekend
windows are filthy.
I have been getting texts  off some of the  time wasters I have dropped for skipping cleans or being  bad payers
oh dear .  oh dear

I am afraid they will have to look through them over christmas  ;D ;D ;D ;D ;D ;D 8) 8) 8) 8)

Bungle

  • Posts: 2230
Re: What have i let myself in for.....
« Reply #9 on: November 30, 2021, 07:35:16 pm »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

I dont work on the tools anymore thats what my staff do.  Ive got several businesses so im basically in the office every day anyway.  All quotes will be done online.  Don't need to waste my time driving to each job, all quotes get done online so theres no loss or downtime at all  ;D

I can't see what you've let yourself in for 🤷‍♂️
We look at them, they look through them.

dazmond

  • Posts: 23569
Re: What have i let myself in for.....
« Reply #10 on: November 30, 2021, 07:41:38 pm »
Word of mouth,recommendation and walk ups when out and about is how I get a steady trickle of new jobs all year round....I've been like this for many years....

I don't normally take on any new jobs now until the new year....
price higher/work harder!

Splash & dash

  • Posts: 4364
Re: What have i let myself in for.....
« Reply #11 on: November 30, 2021, 10:38:32 pm »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

I dont work on the tools anymore thats what my staff do.  Ive got several businesses so im basically in the office every day anyway.  All quotes will be done online.  Don't need to waste my time driving to each job, all quotes get done online so theres no loss or downtime at all  ;D



How do you accurately quote a job without seeing it ??

NWH

  • Posts: 16952
Re: What have i let myself in for.....
« Reply #12 on: November 30, 2021, 11:31:53 pm »
You can’t really a lot of these multiple van setups must come seriously unstuck when they quote online 22-25 for a 4 bed detached big time,If anyone texts me for a quote the first thing i do is get them to send me pics of all 4 sides of the property from that I can see if it’s worth quoting,I’d never price without at least that much even then it would be an estimate.

Rob.Hall

  • Posts: 1065
Re: What have i let myself in for.....
« Reply #13 on: December 01, 2021, 09:44:31 am »
I had that the other day.

Lady called to say would I go and give a quote as not happy with existing company.
I would not commit until I saw property.
Glad I did!

Went round and quoted £35:00.
Other comp was charging £18:00.

It's happened a few times now.


jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #14 on: December 01, 2021, 11:31:37 am »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

I dont work on the tools anymore thats what my staff do.  Ive got several businesses so im basically in the office every day anyway.  All quotes will be done online.  Don't need to waste my time driving to each job, all quotes get done online so theres no loss or downtime at all  ;D



How do you accurately quote a job without seeing it ??

There are multiple methods i use, but i'm not giving all my secrets away just yet!  ;D

The obvious one though is google maps that helps alot.  Also the easiest way to accurately quote a job is to just overquote.  Theres nothing worse than turning up to an underpriced job.  Quoting online easiest way to eliminate that problem is just to go in with high prices to account for uncertainty of not seeing the job etc..

Works everytime for us, infact most of the time we end up with tons of overpriced jobs.

Stoots

  • Posts: 6025
Re: What have i let myself in for.....
« Reply #15 on: December 01, 2021, 11:49:43 am »
Yeh I always quote online especially when you've got 50 leads to quote. Just get them to tell me type of property and how many windows.

Half of them won't be interested once they have the price and half of the ones you do get will be dumped over time . Complete waste of time quoting in person I never do that  if I get the price wrong when I turn up just tell them. 9 times out of 10 the price is accurate.

Splash & dash

  • Posts: 4364
Re: What have i let myself in for.....
« Reply #16 on: December 01, 2021, 12:58:12 pm »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

I dont work on the tools anymore thats what my staff do.  Ive got several businesses so im basically in the office every day anyway.  All quotes will be done online.  Don't need to waste my time driving to each job, all quotes get done online so theres no loss or downtime at all  ;D



How do you accurately quote a job without seeing it ??

There are multiple methods i use, but i'm not giving all my secrets away just yet!  ;D

The obvious one though is google maps that helps alot.  Also the easiest way to accurately quote a job is to just overquote.  Theres nothing worse than turning up to an underpriced job.  Quoting online easiest way to eliminate that problem is just to go in with high prices to account for uncertainty of not seeing the job etc..

Works everytime for us, infact most of the time we end up with tons of overpriced jobs.




From my experience google maps are very outdated properties have had extensions and conservatories added years ago but it doesn’t show on Google maps as they arnt updated regularly, if you over price every job I doubt you will get many , also it might not be over priced if there is something that you are unaware of you could still be put of pocket, been there and done that , getting customer to send pictures is good but  sometimes there are still things that you don’t realise are there until you turn up , also I feel it’s more professional to turn up explain to the customer what you will do ., the personal touch always works well , we regularly get enquiries from ones who have had work done by others and it’s not been done right or they  haven’t done something if you see them there can be no confusion, that’s my take on it .

NWH

  • Posts: 16952
Re: What have i let myself in for.....
« Reply #17 on: December 01, 2021, 02:13:21 pm »
It is better to go and look normally the pictures do a good enough job though as long as they’ve stood back far enough from the property,just putting a price on a website is a joke imo ie 3 bed 4  bed etc.

Smudger

  • Posts: 13208
Re: What have i let myself in for.....
« Reply #18 on: December 01, 2021, 02:44:44 pm »
Yeh I always quote online especially when you've got 50 leads to quote. Just get them to tell me type of property and how many windows.

Half of them won't be interested once they have the price and half of the ones you do get will be dumped over time . Complete waste of time quoting in person I never do that  if I get the price wrong when I turn up just tell them. 9 times out of 10 the price is accurate.

I disagree, I don't get every quote I attend but a good 65% - its good to get face to face with the prospective customer - personally we gat less than 10 drop outs in a year

on rare occasions, If I do quote remotely I can pretty much bet that I won't get the job, on the odd one that does come back like above rarely lasts long as a customer

Darran
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

www.oddbodscleaning.co.uk

Stoots

  • Posts: 6025
Re: What have i let myself in for.....
« Reply #19 on: December 01, 2021, 04:08:05 pm »
Yeh I always quote online especially when you've got 50 leads to quote. Just get them to tell me type of property and how many windows.

Half of them won't be interested once they have the price and half of the ones you do get will be dumped over time . Complete waste of time quoting in person I never do that  if I get the price wrong when I turn up just tell them. 9 times out of 10 the price is accurate.

I disagree, I don't get every quote I attend but a good 65% - its good to get face to face with the prospective customer - personally we gat less than 10 drop outs in a year

on rare occasions, If I do quote remotely I can pretty much bet that I won't get the job, on the odd one that does come back like above rarely lasts long as a customer

Darran

If its the odd enquiry then yes sure go quote.

But I  this case with 50 leads it's different..

If I spend 2 days driving round  quoting then I have to go back again to clean them.

If I just book 10 new  jobs in online for the next day I'm only going once. If a price is way out then tell them, if it looks like a job I don't want then keep driving. If I've over quoted then quids in. Most of the time my price is accurate anyway.

Works for me anyway far too lazy to quote 50 jobs in person.

Ggh

  • Posts: 1688
Re: What have i let myself in for.....
« Reply #20 on: December 01, 2021, 05:27:17 pm »
The retention rate for Facebook customers isn’t super good, for me anyway. Cheap though!
I quite like meeting people in person and quoting, it’s good for both parties to look each other in the eye.
Z21 cherry picker and operator for hire
From £350/day
07813474290

robbo333

  • Posts: 2407
Re: What have i let myself in for.....
« Reply #21 on: December 01, 2021, 05:59:42 pm »
I think you have let yourself in for...

a lot of wasted time to be honest!

Hope it works out for you.
"Thank you for calling: if you have a 1st floor flat, mid terraced house, lots of dogs, no parking, no side access, or no sense of humour, please press hold!
For all other enquiries, please press1"

jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #22 on: December 01, 2021, 07:04:02 pm »
I think you have let yourself in for...

a lot of wasted time to be honest!

Hope it works out for you.

Maybe.  Will find out soon enough.

Tell you what.  I will post all the results here, from customer signups to gocardless conversions.  Might even do another update in 6 months to check on retention of these customers.  Just to show what kind of quality/retention is or isnt possible from free ads online.

Will see how it goes!

I'm not concerned either way as both vans are virtually maxed out with work as is.  Just wanted to replace a few drop offs recently that was all.

jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #23 on: December 01, 2021, 07:05:29 pm »
The retention rate for Facebook customers isn’t super good, for me anyway. Cheap though!
I quite like meeting people in person and quoting, it’s good for both parties to look each other in the eye.

I hear this all the time.

My retention rate from 3 years of Facebook Customers the data i have collected has shown me that the retention for me has been better than canvassed customers.  Infact for us its been the best retention we have had from any method of advertising.  Doesn't seem possible really be the data on our end speaks for itself.

jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #24 on: December 01, 2021, 07:18:37 pm »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

I dont work on the tools anymore thats what my staff do.  Ive got several businesses so im basically in the office every day anyway.  All quotes will be done online.  Don't need to waste my time driving to each job, all quotes get done online so theres no loss or downtime at all  ;D



How do you accurately quote a job without seeing it ??

There are multiple methods i use, but i'm not giving all my secrets away just yet!  ;D

The obvious one though is google maps that helps alot.  Also the easiest way to accurately quote a job is to just overquote.  Theres nothing worse than turning up to an underpriced job.  Quoting online easiest way to eliminate that problem is just to go in with high prices to account for uncertainty of not seeing the job etc..

Works everytime for us, infact most of the time we end up with tons of overpriced jobs.




From my experience google maps are very outdated properties have had extensions and conservatories added years ago but it doesn’t show on Google maps as they arnt updated regularly, if you over price every job I doubt you will get many , also it might not be over priced if there is something that you are unaware of you could still be put of pocket, been there and done that , getting customer to send pictures is good but  sometimes there are still things that you don’t realise are there until you turn up , also I feel it’s more professional to turn up explain to the customer what you will do ., the personal touch always works well , we regularly get enquiries from ones who have had work done by others and it’s not been done right or they  haven’t done something if you see them there can be no confusion, that’s my take on it .

There are ways around most of the issues.  First of all when we get an enquiry we send them a set of questions to answer.  These questions give us about 90% of the information we need to give out an accurate quote.  Even on the times where customers dont give us the answers, or if google maps is outdated maps or unclear images, then we anticipate this in advance and include this in the quote.  For example.  The price will be £20 for a 4 Weekly Clean.  If you have a Conservatory/Extension it will be £6 extra etc....

That's just as an example.

Also even if worst case scenario of say 1/10 new customers we turn up and the job is underpriced, we just knock on the door introduce ourselves apologise that the quote we gave was slightly inaccurate due to xyz at property that we were not aware of and the new price is xxx.  Apologise and tell them we will understand if they do not want to engage or take up our services.  99% of the time they say yes there and then and problem solved.

Quoting in person is ALWAYS the best way to get customers.  However it's just not needed/necessary.  If you have 20-50 quotes to do like Stoots has said, it's not worth the time to go and spend 2 full days quoting these jobs.  You can bang them out in 4 hours online at home and even if you win less quotes who cares?  When you have enough leads coming in like we do, our goal is not to maximise conversions, our goal is to get the best possible result from a customer.  In other words making sure the price is bang on.

Take this week for example.  I was only expecting to get about 20 enquiries, but thanks to what happened with my adverts ive got atleast 60 enquiries.  That means now i can charge even more per enquiry.  I will naturally lower the conversion rate and weed out the trash by going in with high prices.  Get less conversions, but way better priced work.  Instead of quoting 60 enquiries and getting say 40-45 customers, ill just go in with really high prices and get say 20-25 customers but at better prices.

Hope that makes sense.

I know its not for everyone, but personally going into Facebook ads literally transformed our business.  We filled up a second van in 4 months time from scratch just on facebook ads alone.

You just have to do it the right way.  I see lots of people doing it wrong.

As i say its not for everyone, which is great, if it was the market would be so saturated i would not get any results at all on there, neither would Stoots lol.  ;D ;D

NWH

  • Posts: 16952
Re: What have i let myself in for.....
« Reply #25 on: December 01, 2021, 07:32:24 pm »
It’s not about the amount of work you shouldn’t be interested in how many jobs you have that’s the least important thing,correctly priced with easy access in and out with no that was quick for the money people.
Anyone can go out and get enough work to run round all day long like a fool for little,if you know someone that’s cleaning houses for a tenner a pop and you go round and say I’ll do it for 7 you’d probably get most of his jobs.
I hear it all the time I’m snowed under with work mate yeah yeah I haven’t got time to stop for a tea,what he’s not telling me because I know is that 90% of it is C**P.

Splash & dash

  • Posts: 4364
Re: What have i let myself in for.....
« Reply #26 on: December 01, 2021, 09:07:27 pm »
Lol do 50 quotes in two days , unless they are all very close together which I doubt they are that’s impossible, also  what’s the point in loosing 2 days work looking at that amount of jobs you could easily be earning £300 a day so that’s £600 loss 😂😂😂😂😂

I dont work on the tools anymore thats what my staff do.  Ive got several businesses so im basically in the office every day anyway.  All quotes will be done online.  Don't need to waste my time driving to each job, all quotes get done online so theres no loss or downtime at all  ;D



How do you accurately quote a job without seeing it ??

There are multiple methods i use, but i'm not giving all my secrets away just yet!  ;D

The obvious one though is google maps that helps alot.  Also the easiest way to accurately quote a job is to just overquote.  Theres nothing worse than turning up to an underpriced job.  Quoting online easiest way to eliminate that problem is just to go in with high prices to account for uncertainty of not seeing the job etc..

Works everytime for us, infact most of the time we end up with tons of overpriced jobs.




From my experience google maps are very outdated properties have had extensions and conservatories added years ago but it doesn’t show on Google maps as they arnt updated regularly, if you over price every job I doubt you will get many , also it might not be over priced if there is something that you are unaware of you could still be put of pocket, been there and done that , getting customer to send pictures is good but  sometimes there are still things that you don’t realise are there until you turn up , also I feel it’s more professional to turn up explain to the customer what you will do ., the personal touch always works well , we regularly get enquiries from ones who have had work done by others and it’s not been done right or they  haven’t done something if you see them there can be no confusion, that’s my take on it .

There are ways around most of the issues.  First of all when we get an enquiry we send them a set of questions to answer.  These questions give us about 90% of the information we need to give out an accurate quote.  Even on the times where customers dont give us the answers, or if google maps is outdated maps or unclear images, then we anticipate this in advance and include this in the quote.  For example.  The price will be £20 for a 4 Weekly Clean.  If you have a Conservatory/Extension it will be £6 extra etc....

That's just as an example.

Also even if worst case scenario of say 1/10 new customers we turn up and the job is underpriced, we just knock on the door introduce ourselves apologise that the quote we gave was slightly inaccurate due to xyz at property that we were not aware of and the new price is xxx.  Apologise and tell them we will understand if they do not want to engage or take up our services.  99% of the time they say yes there and then and problem solved.

Quoting in person is ALWAYS the best way to get customers.  However it's just not needed/necessary.  If you have 20-50 quotes to do like Stoots has said, it's not worth the time to go and spend 2 full days quoting these jobs.  You can bang them out in 4 hours online at home and even if you win less quotes who cares?  When you have enough leads coming in like we do, our goal is not to maximise conversions, our goal is to get the best possible result from a customer.  In other words making sure the price is bang on.

Take this week for example.  I was only expecting to get about 20 enquiries, but thanks to what happened with my adverts ive got atleast 60 enquiries.  That means now i can charge even more per enquiry.  I will naturally lower the conversion rate and weed out the trash by going in with high prices.  Get less conversions, but way better priced work.  Instead of quoting 60 enquiries and getting say 40-45 customers, ill just go in with really high prices and get say 20-25 customers but at better prices.

Hope that makes sense.

I know its not for everyone, but personally going into Facebook ads literally transformed our business.  We filled up a second van in 4 months time from scratch just on facebook ads alone.

You just have to do it the right way.  I see lots of people doing it wrong.

As i say its not for everyone, which is great, if it was the market would be so saturated i would not get any results at all on there, neither would Stoots lol.  ;D ;D



I hear what you are saying , but it’s a fine line between all jobs being very well priced and getting a bad reputation for trying to rip people off the ones that don’t take you up Facebook is horrendous for slagging people off especially if you are local to them it can do a business irreparable damage , Ime not suggesting you are ripping people off but that could be there perception and what they put in social media , we are all different in our approach to running our business and that’s the whole point in doing that we are able to do what we want . I think area also has a large effect on how is best to get customers and number of competitors , we have minimal competition so get lots of enquiries through the web site we don't advertise or canvass haven’t done for well over 15 years word of mouth in the local community puts a lot of work our way as well . I wouldn’t want to turn up to a job and have to explain to the customer that we have priced it wrong and need to adjust it , I feel by visiting the people we are able to sell the service better gaining higher prices , I am selective with what jobs I will quote on there are certain areas I won’t bother with and certain types of properties we don't want to do , so out of 50 enquires  I might reduce that by 50% or more just by those factors . Like you I don’t need anymore work just a few replacements for ones that have moved , died , cancelled etc so can afford to be selective , again there arnt enough cleaners to go round hear and ones struggle to get someone, that works well  and I know Ime very luck with that , a friend of mine was moving down from the midlands at the start in the pandemic and asked me to get him a few jobs in less than 6 months I had 450 that we took on for him up and running , then due to the pandemic the sale of his house and the one he was buying fell through and now we are struggling to do theses extra jobs , I have sold a few off but most are in the same boat hear with to much work already so arnt interested in buying a round . 

DJW

  • Posts: 926
Re: What have i let myself in for.....
« Reply #27 on: December 02, 2021, 07:21:14 am »
I don’t have time to go out and quote.
It interferes with the hours and hours I spend on here.

Ggh

  • Posts: 1688
Re: What have i let myself in for.....
« Reply #28 on: December 02, 2021, 07:52:19 am »
The retention rate for Facebook customers isn’t super good, for me anyway. Cheap though!
I quite like meeting people in person and quoting, it’s good for both parties to look each other in the eye.

I hear this all the time.

My retention rate from 3 years of Facebook Customers the data i have collected has shown me that the retention for me has been better than canvassed customers.  Infact for us its been the best retention we have had from any method of advertising.  Doesn't seem possible really be the data on our end speaks for itself.

Work canvassed by yourself? Or a pushy canvassing company?

I guess if it makes money then it doesn’t matter. The thing I dislike about using Facebook for advertising, is that fact that you’ll never reach some of the best work, large houses owned by oldsters, that are generally good payers. Instead, it seems to be busy mums that are attracted to the ads.
I must admit I’ve only had about 200 leads, so perhaps a small sample to judge from.
I’ve found leafleting better for retention, but maybe that depends on where you live? Here, we don’t get much junk Mail, so a leaflet is less likely to go straight in the bin.
Z21 cherry picker and operator for hire
From £350/day
07813474290

jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #29 on: December 02, 2021, 01:56:24 pm »
The retention rate for Facebook customers isn’t super good, for me anyway. Cheap though!
I quite like meeting people in person and quoting, it’s good for both parties to look each other in the eye.

I hear this all the time.

My retention rate from 3 years of Facebook Customers the data i have collected has shown me that the retention for me has been better than canvassed customers.  Infact for us its been the best retention we have had from any method of advertising.  Doesn't seem possible really be the data on our end speaks for itself.

Work canvassed by yourself? Or a pushy canvassing company?

I guess if it makes money then it doesn’t matter. The thing I dislike about using Facebook for advertising, is that fact that you’ll never reach some of the best work, large houses owned by oldsters, that are generally good payers. Instead, it seems to be busy mums that are attracted to the ads.
I must admit I’ve only had about 200 leads, so perhaps a small sample to judge from.
I’ve found leafleting better for retention, but maybe that depends on where you live? Here, we don’t get much junk Mail, so a leaflet is less likely to go straight in the bin.

Both Really.  Better than when i used to go Door knock canvassing back in the early days which i did for a few years.  Also better than when using a canvassing company too.  Just in general better retention.  I attribute this to not putting people on the spot and them signing up impulsively on the door and then cancelling later on.  With online we find more people that actually want a cleaner longterm.  There are tons of leads online that do just want one offs too, but its so easy to isolate those leads from the good ones, or just go in with a high price and eliminate them from the off.

There are positives and negatives.  Negatives are definitely that from facebook you don't get lots of the lovely elderly customers who are good as gold that you pick up from door knock canvassing.  Those customers who pay cash every time and are so reliable for year and years.  We get much less customers like that.  However on the flip side, we get tons of enquiries from customers who work full time jobs and are never at home, pots of money and happy to be on gocardless we never even see them.  Also suprisingly we have picked up almost a dozen decent commercial jobs since advertising on facebook.  Im talking jobs that make an easy £80+ per hour which ive had on the books for 2-3 years now.  Never managed to get jobs like this when canvassing normal door to door.  These jobs are just a bonus from the facebook advertising, they dont really pay the main bills.

Also another strange thing i've noticed from Facebook Advertising is that literally all of our biggest jobs on the books have come from facebook.  We have lots of houses now that are £50-£100 a pop good as gold and i could never get those before when canvassing myself.

Maybe i'm just one of the lucky ones who seems to get good results from facebook ads lol

Smudger

  • Posts: 13208
Re: What have i let myself in for.....
« Reply #30 on: December 02, 2021, 02:10:34 pm »
how big is your customer base ?

Darran
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

www.oddbodscleaning.co.uk

Splash & dash

  • Posts: 4364
Re: What have i let myself in for.....
« Reply #31 on: December 02, 2021, 05:45:58 pm »
how big is your customer base ?

Darran

In his first post about this I think he was implied  around 300 ??

Phil J

  • Posts: 627
Re: What have i let myself in for.....
« Reply #32 on: December 02, 2021, 06:46:16 pm »
Never tried a FB campaign can anybody on here actually organize one for me?
Thanks, Phil

Smudger

  • Posts: 13208
Re: What have i let myself in for.....
« Reply #33 on: December 02, 2021, 06:48:54 pm »
how big is your customer base ?

Darran

In his first post about this I think he was implied  around 300 ??

Cheers splash - don’t need to know anymore 👍
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

www.oddbodscleaning.co.uk

jo5hm4n

  • Posts: 940
Re: What have i let myself in for.....
« Reply #34 on: December 03, 2021, 10:42:51 am »
how big is your customer base ?

Darran

Used to be 600, but as time has gone on we replaced with higher priced jobs so turnover the same but now sitting comfortably at 500 customers.  Not looking to expand the business just floating now.