[nick p]

hi

does any one use radio for advertising does it work

i did on a very small station many years ago with not much sucess had a big station ring me today lot more listeners just wondered if things had changed as they always do in this business do you think it would be worth looking into

cheers nick

[bennymon]

thinking about radio myself and would like to know how well it works cheers

[Andy Hogarth]

what prices are you looking at to advertise on the radio??

Andy

[stevegunn]

Local radio station up here wanted £700 for 30 second slot 5/6 times throughout the day for a week

[carpetclean]

steve this sounds quite reasonable if they have the right listeners

[BRSL]

I thought of advetising in the way of giving my services away for free, a full house clean and suite and profits go to charity in a compition on the radio but they would have none of it and still wanted to charge me for holding a compition on there radio station, so suggested they give there profits to the charity as well you can guess there reply 

James

[craigp]

not much of a prize though is it,

its like buying your miss's a vacuum cleaner for her birthday, would'nt be over the moon would she

[BRSL]

Craig the idea was to try to auction it off, say my services were worth around £500 and the highest bidder wins and all profit's go to charity, thought it would be a winner in spring, but they would not use my name so what was the point, apart from the good deed of course

[John Kelly]

You have to understand that radio avertising is actually marketing not advertising. What I mean is your ad will be heard by maybe thousands of people. Likely that not many of them will want their carpets cleaned at that moment.
The radio campaign is usually to get your name recognised so that when people see it advertised in, say the local paper they relate to the radio ad.
It really needs to be done as one part of a wider campaign if you see what I mean.
A one shot ad over a week with no additional advertising will be a waste of money.

[craigp]

james, probaly work better with the local paper, any company donating money to charity should get covered,

recently a company was in are local paper for handing out free st georges flags to passing motorists

can you believe it the company was a PR company, must be showing there custies how its done, lol

you'd think the paper would guess that was a stunt would'nt you!

[nick p]

hi

 thankyou for replys think im gonna leave it for a while the cost ive been qouted is £800 per week rather spend it on leaflets for now

cheers nick

[House Buddies]

I built a domestic cleaning business this way (house maid) paid £10,000 for a years advertising, your radio station may do a deal, the deal I did was to buy up unsold advertising space with a guarantee on  a min at peak times so they are not all on at 4am!
I received an average of 20 calls a day, this was backed up with newspapr advertising.
I have since franchised the business with 7 franchises, this was achieved in 2 years from scratch.
I am now expanding into Cambridge andwill follow the same formula so I believe it does work, I am not sure if it will be the same for carpet cleaning though?

Thanks