happens all the time,     you wish you dumped them before they dumped you.     lots of competition in north east,     lots of new housing estates being built,     every ones after a piece.  some over pricing  some offering lower prices to suck them in.
I offer my price  but I have lots of good reviews on my website ,  from local residents in that area.
it helps persuade  them
I can make £35 / £50   per hr,  different areas bring in different ££s  per hour.     But it all adds up at the end of the day.
Better to have some lower priced than letting your competition get in