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Crystal-clear

  • Posts: 3029
Whats your Last leaflet drop month
« on: August 21, 2019, 09:14:55 pm »
If you're are into leaflet distribution when would you consider doing the last drop of the year?

zesty

  • Posts: 2310
Re: Whats your Last leaflet drop month
« Reply #1 on: August 22, 2019, 08:03:09 am »
If you're are into leaflet distribution when would you consider doing the last drop of the year?

Never!

Canvassing gains far more customers for the effort given...

robbo333

  • Posts: 2399
Re: Whats your Last leaflet drop month
« Reply #2 on: August 22, 2019, 09:26:13 am »
Keep going until the response rate drops off.
"Thank you for calling: if you have a 1st floor flat, mid terraced house, lots of dogs, no parking, no side access, or no sense of humour, please press hold!
For all other enquiries, please press1"

Splash & dash

  • Posts: 4362
Re: Whats your Last leaflet drop month
« Reply #3 on: August 22, 2019, 12:18:53 pm »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .

Dry Clean

  • Posts: 8428
Re: Whats your Last leaflet drop month
« Reply #4 on: August 22, 2019, 12:49:48 pm »
It all depends on the area, we get bombarded by flyers and people are fed up with them,  I have family members that work for Royal mail who have to take all sorts of complaints/abuse for delivering them.

Mick Kent

  • Posts: 1380
Re: Whats your Last leaflet drop month
« Reply #5 on: August 22, 2019, 05:54:05 pm »
Im not against leaflet drops but what is the actual point of having a job here and a job there?
With a canvassing plan in place you can get compact work where you can do 5/6 jobs from 1 spot. 1 in 20 instead of 1 in 1000
We only really hit terrace and semi houses but all my work i have built up canvassing has between 4 and 30 jobs from 1 spot without the need to reel in and up and go every clean, some days van’s just stay in 1/2 position’s all day. Compact canvassed work you can clean in a few hours what a leafleted round can in a full day.. 20 compact jobs with less than 4 van moves vs 20 jobs with 15/20 van moves(will maybe get a few neighbours when working).
Canvassing is king if you want a close compact empire and have time on your hands to go out in the evenings and do it which will get you a nice slice of the cake.
Leaflets is 2nd best if you have no time on your hands or don't like rejection from canvassing. Just means you wont get a compact slice of the cake instead will be just crumbs.

Lee has proved you can build an empire with leaflets but my god he has to cover the whole of the SE for just 12 rounds! Not knocking him at all as wow a million a year turnover! Amaizing. But if canvassed and not leafleted  he could have all his work  much closer to base, I could build 12 full rounds within a 5/7mile radius canvassing id have to leaflet millions within 75 miles to do the same. I have 3 rounds all within 15 mins from home, in fact i see Lee’s van round Dartford/Crayford quite a few times which is near me, i wouldn't dream of wanting to have vans going all the way to Gatwick area (45 miles away) just to do domestics.
Another great way is facebook local pages, again wont be compact lie canvassing but it does get all the work in the town your targeting, just be aware of so many messers and penny pinchers that create a headache hence i don't aim for fb work anymore.





Shrek

  • Posts: 3931
Re: Whats your Last leaflet drop month
« Reply #6 on: August 22, 2019, 06:11:38 pm »
I think lee needs to employ you Mick !

Lee Pryor

  • Posts: 2285
Re: Whats your Last leaflet drop month
« Reply #7 on: August 22, 2019, 06:37:41 pm »
September.
The best way to predict the future is to create it.

richard connett

  • Posts: 292
Re: Whats your Last leaflet drop month
« Reply #8 on: August 24, 2019, 09:54:58 am »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .
Just out of interest mate why are you wanting to go down to one van again?  Wouldn't three be a nice manageable number . Only asking because I want to go from 2 to 3

Lee Pryor

  • Posts: 2285
Re: Whats your Last leaflet drop month
« Reply #9 on: August 24, 2019, 12:06:49 pm »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .
Just out of interest mate why are you wanting to go down to one van again?  Wouldn't three be a nice manageable number . Only asking because I want to go from 2 to 3

The only reason for this is that their business model doe snt work, they dont know how to make it work and because of that they are stressed and actually not earning any more than they would as a single person. so they want to go back to that. Blunt but true. What other reason could there possibly be. Doenst like money? Preferes graffting every day? Likes to not be paid when on holiday?
The best way to predict the future is to create it.

Splash & dash

  • Posts: 4362
Re: Whats your Last leaflet drop month
« Reply #10 on: August 24, 2019, 09:30:56 pm »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .
Just out of interest mate why are you wanting to go down to one van again?  Wouldn't three be a nice manageable number . Only asking because I want to go from 2 to 3




I am currently working 5 days a week on the tools and quoting jobs evenings and weekends, doing paper work , and sorting out new kit , repairing stuff , maintaining stuff , etc and so the list goes on with three vans it’s obviously more work than one and I want to be slowing down after 20 years not building a bigger buisness , I could easily expand and double the size if I wanted to I currently turn away  90% of enquires as we are just to busy . The next step would be me being permanently office based and I hate that , so I have decided to down size in the next couple of years I have someone interested in taking over some of our work , and a couple of my guys are keen to take on some and start there own rounds .

Splash & dash

  • Posts: 4362
Re: Whats your Last leaflet drop month
« Reply #11 on: August 24, 2019, 09:46:22 pm »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .
Just out of interest mate why are you wanting to go down to one van again?  Wouldn't three be a nice manageable number . Only asking because I want to go from 2 to 3

The only reason for this is that their business model doe snt work, they dont know how to make it work and because of that they are stressed and actually not earning any more than they would as a single person. so they want to go back to that. Blunt but true. What other reason could there possibly be. Doenst like money? Preferes graffting every day? Likes to not be paid when on holiday?




Just beacause you live to work and earn money we arnt all motivated by that Lee , my buisness plan does work my advertising budget is zero I don’t need to advertise apart from the website we are that busy ,I could easily double and go straight to six vans I turn away 90% of all enquiries all Ime interested in taking on now is medium to large commercial , we get huge numbers of domestic enquires most are turned away
I already have the car and house 😂😂😂 nothing to prove or improve on there Ime afrade . I don’t want the hassle of having managers ,or staff in  an office like you do , so I do all that side myself , and after 20 years I want to slow down what’s wrong with that ???? I have more holidays per year than most , and want for nothing but don’t go shouting about it or rubbing peoples noses in it that doesn’t mean Ime not successful, but it’s just work there is far more to life than cleaning windows , and I certainly would not move back In with parents and sell the home to further a buisness, but that’s just me ,what you choose to do is up to you but please don’t judge me by your standards . 

KS Cleaning

  • Posts: 3886
Re: Whats your Last leaflet drop month
« Reply #12 on: August 24, 2019, 10:24:15 pm »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .
Just out of interest mate why are you wanting to go down to one van again?  Wouldn't three be a nice manageable number . Only asking because I want to go from 2 to 3

The only reason for this is that their business model doe snt work, they dont know how to make it work and because of that they are stressed and actually not earning any more than they would as a single person. so they want to go back to that. Blunt but true. What other reason could there possibly be. Doenst like money? Preferes graffting every day? Likes to not be paid when on holiday?




Just beacause you live to work and earn money we arnt all motivated by that Lee , my buisness plan does work my advertising budget is zero I don’t need to advertise apart from the website we are that busy ,I could easily double and go straight to six vans I turn away 90% of all enquiries all Ime interested in taking on now is medium to large commercial , we get huge numbers of domestic enquires most are turned away
I already have the car and house 😂😂😂 nothing to prove or improve on there Ime afrade . I don’t want the hassle of having managers ,or staff in  an office like you do , so I do all that side myself , and after 20 years I want to slow down what’s wrong with that ???? I have more holidays per year than most , and want for nothing but don’t go shouting about it or rubbing peoples noses in it that doesn’t mean Ime not successful, but it’s just work there is far more to life than cleaning windows , and I certainly would not move back In with parents and sell the home to further a buisness, but that’s just me ,what you choose to do is up to you but please don’t judge me by your standards .
Well said Splash n dash👏👏👏👏👏

Crystal-clear

  • Posts: 3029
Re: Whats your Last leaflet drop month
« Reply #13 on: August 24, 2019, 10:49:02 pm »
From asking when's your last leaflet drop to now this  ;D



Crystal-clear

  • Posts: 3029
Re: Whats your Last leaflet drop month
« Reply #14 on: August 24, 2019, 11:05:24 pm »
Fair play to splash and Lee both for achieving your goals..
Splash love the commercial only stance aiming most profitable and when they have you on system they're are easy going mostly too.

Dry Clean

  • Posts: 8428
Re: Whats your Last leaflet drop month
« Reply #15 on: August 25, 2019, 10:32:27 am »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .
Just out of interest mate why are you wanting to go down to one van again?  Wouldn't three be a nice manageable number . Only asking because I want to go from 2 to 3

The only reason for this is that their business model doe snt work, they dont know how to make it work and because of that they are stressed and actually not earning any more than they would as a single person. so they want to go back to that. Blunt but true. What other reason could there possibly be. Doenst like money? Preferes graffting every day? Likes to not be paid when on holiday?




Just beacause you live to work and earn money we arnt all motivated by that Lee , my buisness plan does work my advertising budget is zero I don’t need to advertise apart from the website we are that busy ,I could easily double and go straight to six vans I turn away 90% of all enquiries all Ime interested in taking on now is medium to large commercial , we get huge numbers of domestic enquires most are turned away
I already have the car and house 😂😂😂 nothing to prove or improve on there Ime afrade . I don’t want the hassle of having managers ,or staff in  an office like you do , so I do all that side myself , and after 20 years I want to slow down what’s wrong with that ???? I have more holidays per year than most , and want for nothing but don’t go shouting about it or rubbing peoples noses in it that doesn’t mean Ime not successful, but it’s just work there is far more to life than cleaning windows , and I certainly would not move back In with parents and sell the home to further a buisness, but that’s just me ,what you choose to do is up to you but please don’t judge me by your standards .

Anybody with even the slighest business sense can see that Lee has built a house of cards, I suspect his reply is down to this, in other words with all the effort time and money Iv put in if I cant make a decent worthwhile profit then nobody can.

Lee Pryor

  • Posts: 2285
Re: Whats your Last leaflet drop month
« Reply #16 on: August 25, 2019, 11:29:27 am »
Oh god this is pure gold!

Dry clean - a one man band that hides behind his keyboard with a fake name, telling me, one of only a few in the entire country to achieve a million a year in the residential market that I built a house of cards and that he has business sense and Idont. You cant make this up!

Dry clean, come on reveal yourself, this has gone on long enough with you! your name, location, business name, website..... Lets all see what you have achieved before you start telling others they built a house of cards and have no business sense. Until then your just another petty small coward on a faceless forum.
The best way to predict the future is to create it.

Knocker

  • Posts: 180
Re: Whats your Last leaflet drop month
« Reply #17 on: August 25, 2019, 12:12:06 pm »
Lee, why do you let these people wind you up?

As you have said they hide behind fake user names, for all you know they may not even be window cleaners.

Dry Clean

  • Posts: 8428
Re: Whats your Last leaflet drop month
« Reply #18 on: August 25, 2019, 12:46:37 pm »
Oh god this is pure gold!

Dry clean - a one man band that hides behind his keyboard with a fake name, telling me, one of only a few in the entire country to achieve a million a year in the residential market that I built a house of cards and that he has business sense and Idont. You cant make this up!

Dry clean, come on reveal yourself, this has gone on long enough with you! your name, location, business name, website..... Lets all see what you have achieved before you start telling others they built a house of cards and have no business sense. Until then your just another petty small coward on a faceless forum.

Stop crying Lee, Iv already proved that your business was a house of cards when your video showed charts of your 10 guys doing £65k  a month, off course you then went into hiding moved the goal posts and now have 12 doing one million, that said even that doesn't go far enough to pay 14 wage packets VAT and all the other expenses on your latest video.

Splash & dash

  • Posts: 4362
Re: Whats your Last leaflet drop month
« Reply #19 on: August 25, 2019, 12:48:52 pm »
Lee, why do you let these people wind you up?

As you have said they hide behind fake user names, for all you know they may not even be window cleaners.


Says a guy called knocker !,

richard connett

  • Posts: 292
Re: Whats your Last leaflet drop month
« Reply #20 on: August 25, 2019, 12:54:45 pm »
We don’t  use flyers complete waist of time , look at how many Lee Pryor has posted millions of them , very poor return rate , good website and door knocking , once you are well  established work comes to you via  recommendation, and being seen in the community with sign written vans and uniformed staff  , we have never had the need to do anything more  than that ,in fact we turn away more work than we take on , Ime trying to cut back not expand , 3 vans is enough for  me , and hopefully in the next couple of years I will be getting rid of 2 and going back to just one .
Just out of interest mate why are you wanting to go down to one van again?  Wouldn't three be a nice manageable number . Only asking because I want to go from 2 to 3




I am currently working 5 days a week on the tools and quoting jobs evenings and weekends, doing paper work , and sorting out new kit , repairing stuff , maintaining stuff , etc and so the list goes on with three vans it’s obviously more work than one and I want to be slowing down after 20 years not building a bigger buisness , I could easily expand and double the size if I wanted to I currently turn away  90% of enquires as we are just to busy . The next step would be me being permanently office based and I hate that , so I have decided to down size in the next couple of years I have someone interested in taking over some of our work , and a couple of my guys are keen to take on some and start there own rounds .

Yeah I can understand where your coming .My idea is when I want to slow down there will be employees working and earning the money so I can take my foot off a bit.  It's interesting this game because the numbers do stack up and you can take it in as many directions as you want. It's nice being able to please yourself and that's why we are all doing it. 

Dry Clean

  • Posts: 8428
Re: Whats your Last leaflet drop month
« Reply #21 on: August 25, 2019, 12:55:29 pm »
Lee, why do you let these people wind you up?

As you have said they hide behind fake user names, for all you know they may not even be window cleaners.
Its because he has no answers so resorts to playing the victim, Iv never said anything about his business that isn't business related, he has built an impressive looking business but way too expensive to run with any real worthwhile profit left over.

Dry Clean

  • Posts: 8428
Re: Whats your Last leaflet drop month
« Reply #22 on: August 25, 2019, 02:01:36 pm »
Lee, why do you let these people wind you up?

As you have said they hide behind fake user names, for all you know they may not even be window cleaners.

I find it hard enough to admit to being a window cleaner never mind faking it.

Plankton

  • Posts: 2441
Re: Whats your Last leaflet drop month
« Reply #23 on: August 25, 2019, 04:50:05 pm »
I see Burpbage is on Facebook saying not to buy window cleaning rounds if paying more than X2 X3 instead you get better return on leaflets or FB advertising. That would look like total BS if he was the one selling the advertising.....

Pete Thompson

  • Posts: 951
Re: Whats your Last leaflet drop month
« Reply #24 on: August 25, 2019, 05:03:11 pm »
I have found no difference in leaflet response rates for ANY time of the year, except the 3 weeks immediately before Christmas.  It always seems to stay rock steady at around 1.8%.

Of those 1.8% responses, conversion is also steady at around 75%.

It's interesting to see how some are drawn to leaflets, some to canvassing.  IMO both have their place, but there are differences in the type of customer who responds.  If you get a response from a leaflet, the customer is the one who has acted.  If you canvass, its you that has acted, the customer just responds.

In my experience, when the customers acts (eg leafleting) it leads to a more reliable customer.  It is they who wanted your service, they didn't need to be persuaded.  This also translates into charging a higher price.  The trick is to make the correct impression with your leaflets, and that is a real skill.  Putting out posh leaflets in a scruffy area doesn't work.  Putting out scruffy leaflets in a posh area doesn't work.  You have to select the type of area you want to target and then design the leaflet accordingly.

I have also found a different response in cities compared to rural areas.  In rural areas, customers are much less responsive to door-knockers.  Suspicious even!

These days I rely on leaflets only.

For Lee: please please please don't get drawn into arguments with forum fools again. That is a blind alley, and will just make you annoyed.  Just ignore them, simple.  I say this because I (selfishly) need you to stay on the forum to answer growth-related questions I have.

dd

  • Posts: 2509
Re: Whats your Last leaflet drop month
« Reply #25 on: August 25, 2019, 05:03:25 pm »
Lee, why do you let these people wind you up?

As you have said they hide behind fake user names, for all you know they may not even be window cleaners.
Its because he has no answers so resorts to playing the victim, Iv never said anything about his business that isn't business related, he has built an impressive looking business but way too expensive to run with any real worthwhile profit left over.
You know this because.......?

Crystal-clear

  • Posts: 3029
Re: Whats your Last leaflet drop month
« Reply #26 on: August 25, 2019, 05:23:47 pm »
I have found no difference in leaflet response rates for ANY time of the year, except the 3 weeks immediately before Christmas.  It always seems to stay rock steady at around 1.8%.

Of those 1.8% responses, conversion is also steady at around 75%.

It's interesting to see how some are drawn to leaflets, some to canvassing.  IMO both have their place, but there are differences in the type of customer who responds.  If you get a response from a leaflet, the customer is the one who has acted.  If you canvass, its you that has acted, the customer just responds.

In my experience, when the customers acts (eg leafleting) it leads to a more reliable customer.  It is they who wanted your service, they didn't need to be persuaded.  This also translates into charging a higher price.  The trick is to make the correct impression with your leaflets, and that is a real skill.  Putting out posh leaflets in a scruffy area doesn't work.  Putting out scruffy leaflets in a posh area doesn't work.  You have to select the type of area you want to target and then design the leaflet accordingly.

I have also found a different response in cities compared to rural areas.  In rural areas, customers are much less responsive to door-knockers.  Suspicious even!

These days I rely on leaflets only.

For Lee: please please please don't get drawn into arguments with forum fools again. That is a blind alley, and will just make you annoyed.  Just ignore them, simple.  I say this because I (selfishly) need you to stay on the forum to answer growth-related questions I have.

Great that we're back On Topic and thanks for the clarification in regards to the response in the winter. It's good to know that from your perspective you can generally drop whenever you like..lee always said the response rate isnt as good out side the theoretical season. Interesting information it's obvious you have leaflet dropped throughout the whole year.

KS Cleaning

  • Posts: 3886
Re: Whats your Last leaflet drop month
« Reply #27 on: August 25, 2019, 05:53:56 pm »
Funny how everyone leaps to Lee’s defence but choose not to comment on his arrogance towards Splash & Dash🤔

dd

  • Posts: 2509
Re: Whats your Last leaflet drop month
« Reply #28 on: August 25, 2019, 06:16:38 pm »
Good point KS. I am not especially trying to defend Lee but am often surprised at how some members like to criticize others, for to me, no  good reason. Maybe it is a way of some unconsciously expressing their inferiority complex.

As you pointed out Lee did the same to Splash & Dash. I think most sensible people limit the amount they post on the forum because of this (and the fact there is not much new to post about wfp).

Crystal-clear

  • Posts: 3029
Re: Whats your Last leaflet drop month
« Reply #29 on: August 25, 2019, 06:23:57 pm »
It's one of those things I don't think people want to get involved too much to calm things down.
Perhaps things could have been put a bit differently.. but sometimes when you're right things out they come out differently as well if you know what I mean.

Splash & dash

  • Posts: 4362
Re: Whats your Last leaflet drop month
« Reply #30 on: August 25, 2019, 06:45:15 pm »
Funny how everyone leaps to Lee’s defence but choose not to comment on his arrogance towards Splash & Dash🤔



Lol doesn’t bother me I just tell it as it is  someone like that will never intimidate or frighten me I will always defend what I believe and can prove to be right , Lee is a very experienced guy but could still learn a lot from much smaller companies than his own , , if you are just going to use leaflets to build a buissness  it will take a long time and the work is spread over a much larger area , all our work is compact apart from the commercial  , on most weeks domestic work we travel a maximum of  45 miles in the whole 5 days work , again this is  a huge saving in diesel ,and no down time driving and sat in traffic , maximising profits , using flyers has proven to work but canvassing produces far  more productive and compact work , once you get to lees size I accept it would be expensive but would still be more cost effective than having vans driving all over the countryside stuck in traffic , if the van is moving you arnt earning money , the more it’s stationary the more you are earning , we are only a small company compared to pryors , but our expenses are also tiny , no advertising budget for the past 15 years has been needed saving tens of thousands of pounds , most of our work comes from recommendation from existing customers , the rest from website , the only reason I keep the website going is beacause I want to attract new commercial work , again the costs hear are minimal to I haven’t updated the site in years , seo costs around £10 a year that’s it , and we are turning 90% of enquires away , so why do certain companies need to spend tens of thousands per year advertising, personally I think there turn over of customers is very high and the have to constantly be replacing ones , I base this on the reviews that appear on line with a lot of dissatisfied customers , again I accept not all customers are reasonable people , but when you loose the personal touch with quoting jobs and just take on everything that it the result you get , we don’t accept all enquires I reject a lot for various reasons , our cancellation rate is virtually zero , most are beacause they are moving or have died . Once you get a large number of customers and loose the personal touch all kinds of problems ensue you only have to look at all the high street multi national companies to see this is true . Again this is why I want to keep my buisness small manageable and me being hands on , I wouldn’t want to be in the office all the time doing paper  work , that would be my worst nightmare, for all those wanting to expand your buisness to a multi van operation it’s not difficult anyone with an ounce of common sense can do it if they want to , some people try to big themselves up look what I’ve done just like solar Steve did  , wether you have one van with employees in it or 100 vans the principal is the same just a much larger scale , if that’s what you want then go for it but 99% of people are to afrade to try , but would succeed if they did .

Dry Clean

  • Posts: 8428
Re: Whats your Last leaflet drop month
« Reply #31 on: August 25, 2019, 07:01:27 pm »
Lee, why do you let these people wind you up?

As you have said they hide behind fake user names, for all you know they may not even be window cleaners.
Its because he has no answers so resorts to playing the victim, Iv never said anything about his business that isn't business related, he has built an impressive looking business but way too expensive to run with any real worthwhile profit left over.
You know this because.......?

Because I read and follow his posts and then number crunch what he has said.

Dry Clean

  • Posts: 8428
Re: Whats your Last leaflet drop month
« Reply #32 on: August 25, 2019, 07:16:17 pm »
Good point KS. I am not especially trying to defend Lee but am often surprised at how some members like to criticize others, for to me, no  good reason. Maybe it is a way of some unconsciously expressing their inferiority complex.

As you pointed out Lee did the same to Splash & Dash. I think most sensible people limit the amount they post on the forum because of this (and the fact there is not much new to post about wfp).

What is it you want then, is it a forum where anybody can say anything they want without being challanged ?

Dean champion

  • Posts: 63
Re: Whats your Last leaflet drop month
« Reply #33 on: August 25, 2019, 07:40:43 pm »
I have found no difference in leaflet response rates for ANY time of the year, except the 3 weeks immediately before Christmas.  It always seems to stay rock steady at around 1.8%.

Of those 1.8% responses, conversion is also steady at around 75%.

It's interesting to see how some are drawn to leaflets, some to canvassing.  IMO both have their place, but there are differences in the type of customer who responds.  If you get a response from a leaflet, the customer is the one who has acted.  If you canvass, its you that has acted, the customer just responds.

In my experience, when the customers acts (eg leafleting) it leads to a more reliable customer.  It is they who wanted your service, they didn't need to be persuaded.  This also translates into charging a higher price.  The trick is to make the correct impression with your leaflets, and that is a real skill.  Putting out posh leaflets in a scruffy area doesn't work.  Putting out scruffy leaflets in a posh area doesn't work.  You have to select the type of area you want to target and then design the leaflet accordingly.

I have also found a different response in cities compared to rural areas.  In rural areas, customers are much less responsive to door-knockers.  Suspicious even!

These days I rely on leaflets only.

For Lee: please please please don't get drawn into arguments with forum fools again. That is a blind alley, and will just make you annoyed.  Just ignore them, simple.  I say this because I (selfishly) need you to stay on the forum to answer growth-related questions I have.

Good info Pete
I have started leafleting this April with a posh leaflet in all kinds areas found the response and conversion rate exactly the same as yours
The pricing with the leaflets is also higher then my canvasser can achieve selling our service on the spot at the door
I find this increase in price covers for the work being less compact
Pete how many years have you done leaflet drops in the  autumn/winter months ?
Who do you use to drop your leaflets in these months?
 Many Thanks Dean




Perfect Windows

  • Posts: 4096
Re: Whats your Last leaflet drop month
« Reply #34 on: August 26, 2019, 10:10:34 pm »
Great that we're back On Topic and thanks for the clarification in regards to the response in the winter. It's good to know that from your perspective you can generally drop whenever you like..lee always said the response rate isnt as good out side the theoretical season. Interesting information it's obvious you have leaflet dropped throughout the whole year.

A few years ago  we started a new franchisee in October so we leafletted through the winter. Our response rate was almost exactly half what it is in the summer. (My definition of 'summer' here is between the clocks going forward and going back, BTW).

Never did it again; not going to either.

Vin

Michael Peterson

  • Posts: 1741
Re: Whats your Last leaflet drop month
« Reply #35 on: August 28, 2019, 09:34:56 am »
I agree with vin .....however a customer gained in the winter months is often a good customer for some reason in my opinion

Shrek

  • Posts: 3931
Re: Whats your Last leaflet drop month
« Reply #36 on: August 28, 2019, 12:37:50 pm »
I agree with vin .....however a customer gained in the winter months is often a good customer for some reason in my opinion

That’s true but you’ll get a lot of people asking for regular cleans in December and then sack you in January as they just want them cleaned for Xmas . I have for many years now not took any new customers on in December/January so I can make sure I can keep on schedule with the months being shorter ( Xmas holidays)

Perfect Windows

  • Posts: 4096
Re: Whats your Last leaflet drop month
« Reply #37 on: August 28, 2019, 05:47:41 pm »
I agree with vin .....however a customer gained in the winter months is often a good customer for some reason in my opinion

Good point - they do tend to stick.

I agree with vin .....however a customer gained in the winter months is often a good customer for some reason in my opinion

That’s true but you’ll get a lot of people asking for regular cleans in December and then sack you in January as they just want them cleaned for Xmas . I have for many years now not took any new customers on in December/January so I can make sure I can keep on schedule with the months being shorter ( Xmas holidays)

Our solution is that from the start of December they are told that we won't get to them until after Christmas.  Weeds out the wasters. The ones who say "OK, just need someone regular" (or similar) get a clean before Christmas anyway if we can fit them in.

Vin

Splash & dash

  • Posts: 4362
Re: Whats your Last leaflet drop month
« Reply #38 on: August 28, 2019, 05:52:17 pm »
Just charge double or three times the price for the first clean  if they cancel it doesn’t matter as you have made your money anyway, we pick up quite a few new jobs around Christmas time and just explain it’s a regular service 99 out of a hundred are fine and turn into good customers as they are used to you cleaning in poor weather