Nathan hit the nail on the head when it comes to pricing but for the wrong reason, he's believes he's getting a better haircut
because its twice the price, its like the branded and own braded products in the supermarkets, put the same product in a different
box with a cheaper price and it will taste inferior.
There will be people who will be looking a cheap clean and other who will pay a lot more because they believe in doing so they
will get something better, luckily most will just take it for granted that they are.
Not quite, not that gullable when it comes to coughing up cash. In say 30yrs (cant remember my first 10yrs of hair cuts but the photos are shocking looking back to late 70's and 80's 😂) of trying different hairdressers and paying a varied amount of prices, i know when im getting a good cut. Not too short, chunks missing, not cut straight etc etc the list goes on and on. Then 2yrs back i went to same place wife goes (forced to go cause I thought theres no way im paying double than 5 doors down) and no turning back since. A coffee whilst im waiting, a pleasant chat whilst being cut and a great job. Very impressed and no i dont mind paying for a better quality service and a better quality cut.
Also chaps, my hairdresser is a couple of yrs older than my oldest daughter so absolutely nothing in it!!
But if you or I qive a quality service plus extra then i believe you charge more for it.
My customers like the fact I text before calling. They like the varied payment options and obviously they like the service i do and so for the complete package they are happy to pay more than what joe blogs down the road offers.