I just love all the B/S logic used when pricing up a job. The reason why the is such disparity in pricing is because no ones wants to think his pricing is wrong and not up to date. If we applied a business approach we would all be closer to one price.My favourite one is when a cheap price is given is I have others in the street. This resulting in a lower price so the customer scores a gain. I would have thought you are in business for your own gain.Why the hell give a customer a discount just because they are in a certain street. If it cost less to drive there surly its your own gain.
I find if you have to justify your pricing this way you need you business head read.
The same as prices rises surly they must be based on a sound business footing. If costs go up so must you pricing reflect this. Instead, because we don`t know what our expenses are we just guess a quid up or 50 p because the customer might just jump ship. It will take a lot more brain power and understanding of you industry for us to think alike when pricing.