It's always best getting them direct from the supplier. It sounds like Surecleam sold you something they didn't have in stock in the hope that they could get some off Gardiners.
Bad move from Sureclean
I think that I can shed some light on all of this for you and Sureclean have simply been a victim of the success of our recent pole sales.
When we announced our pole sale we had a massive influx of retail orders which naturally slowed down our retail fulfillment side to a 5-7 day lead time.
However at the same time we had a massive placement of orders from most of our distributors around the world. This was unprecedented in that the orders were placed so close together and at such high volumes. Arthur at Sureclean usually orders from us about once or twice a month for a batch of poles and brushes. All distributor orders from us are fulfilled separately to the retail orders and are subject to a 4 week turnaround. However in normal situations we are usually able to fulfill them in just a few days. Arthur at Sureclean therefore will have thought that when placing his last order it would be fulfilled in the usual time period hence him giving you an anticipated ship-out date. However because of the large number of distributor orders before his, it has had to wait several weeks (which is entirely inline with our standard supply policy).
He does have a large order of poles and brushes about to be collected and I am sure that if he has promised you some of these poles then they will be in this shipment. He has simply been caught out by us not being as quick on our distributor turn-around as usual. The upside is that Arthur will have a lot of poles in stock that we have now run-out of.
We are expecting a few more SLX30 and SLX35 poles back in shortly as the tubing manufacturer clears their stocks of any extra tube sections they have.