Too right!
But to get to the profit you have to have volume of paying customers or good job tickets preferably both, it's a real conundrum to get the scale right but you can only do what is right for you as we'll as being a bit brave, the most expensive cleaners aren't always the big money earners anyway, a cleaner from Bradford used to charge £1 a sq ft but soon ran out of work because he couldn't find enough paying customers.
Shaun