Audi probably outsell Kia at the moment at least 5 to 1. Why? They are not the cheapest, but they are quality. You need to ask yourself, am I Audi or Kia? If your product and service matches your price, you'll be fine.
How's that for motivational?!
If that where true we would all be driving the same car.
If you work in a Audi area then charge Audi prices if you work in a kia area charge kia prices.
Custys will pay for the quality they can afford its up to you to work out what that price is.
You might be the best window cleaner in the country, but if your custys cant afford you what good is it.
Eh? In your view of the world, there would be areas where there were nothing but Kias and other areas where there were nothing but Audis. I dont see that. There are Kia drivers in London and Bentley drivers in Wakefield.
Every area has a mix of customers with different requirements and differing incomes.
Charge what you want to charge and find the customers who will pay it.