Mike your website looks good , I do think the prices may be deterring people though .
I checked for u and you came up first under the 3 paid ads.
Maybe though it could be the photos as it has more the look of a vets webpage ,and the yellow overalls look a bit threatening,
He looks like hes about to give that elephant a enema and enjoy it , no wonder the elephant looks worried,
maybe run two different pages and see the response