I am a fully trained carpet and window cleaner, so I offer both services, I now have also added solar panel and Gutter/Gulley cleaning.
I have also re-gigged how my company comes across to my customers, before I would have leaflets that promoted window cleaning and added on the other services.
This would work if your customers actually read the whole leaflet, but most don't, they see the words window cleaning and go blind when they read the other services I do.
The amount of times I have turned up at a customers house to see a carpet cleaner or to find that they have just had their gutters cleaned, when i point out that I do those services, they look really surprised as they thought I was a window cleaner.
I have now broken down my company into 4 cleaning divisions
window cleaning
carpet cleaning
gutter and gulley cleaning
solar panel cleaning
I am at the moment getting websites for all these divisions and when my next van hits the road it will have vechicle graphics to show all of these services.
In the meantime I have ordered 12500 folded business cards, because they are folded they have 4 sides to them, unlike a normal business card which has 2 (front and back)
Each of these 4 sides now promotes one division of my business, so when a potential customer reads the card they absorb all 4 messages, or hopefully they do.
From next week I will be handing these out to my excisting customers to see if I get a bigger uptake on my other services apart from window cleaning, than I normally do.