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As you seem to be the "Del Boy" of the carpet cleaning world..I think I believe you, (not the bit about it being a joke).
That £70 was from the £84 after expenses, ok that's without advert expense but still it's far from shelf stacker money so I still don't see how people can scoff at it and act as though people are stupid to charge, and get out of bed for that amount?? Work 30+ hours a week charging that and it's a very good wage for cleaning.
Just out of interest does anyone say to a customer that is 2hrs work and it's £X/hour?
It takes self discipline to consistently market, even when your busy, tired and fed up.