Yes it is Graeme.
It is using Geo targeting based on the searcher's IP address.
The more commission we contribute towards TACCA, the more money Derek could put towards SEO and marketing... just a thought
Old style SEO is pretty much dead on it's feet now. What TACCA IS becoming is a carpet cleaning "Authority Site" and will probably receive increasing help from the search engines because of this.
Basically, TACCA does not really need to do much "SEO" in the next twelve months. It just needs to carry on developing / expanding as a useful carpet cleaning resource site and Google especially, will give it all the help it needs.