[Shaun_Ashmore]

What ever happened to it?

Ready made marketing in a box I bet it would do well, how many would buy it now based on its success?

Shaun

[Billy Russell]

must admit, i'm intrigued by it!!! would like to speak to more people that have been on it!!! Not that its for me, but i'm open minded to different ideas!!

[Ian Gourlay]

 Shaun  Well I bought if off you

But I would buy Rich Cleaner as Fast Track is really Success Coach  one years training at Alltec  

Which if you want a year of meeting other Carpet Cleaners being trained buy top trainers etc , Motivation building contacts with other Successful Cleaners  get your head around getting top prices etc. is the way to go.

With Rich Cleaner no training in Cleaning but loads of marketing stuff to get your head around

You may need to adapt for English Market and you are on your on

Problem with both you need an open mind  and need to apply what you have read, if not you will not know if it works. If you have negetive people around you or also participate in the business
such as a partner it will not work. You have to believe

Fact is a lot of people working on their own do not act on the advise in information products . The advise is either to uncomfortable for them to carry out , or they may try and get poor results first time, or cost factors kick in such as yellow pages , cost of sending out mail shots etc and doubt about the results. One example is Free room Promotion.


It can do you head in but so can Forums. It tests your belief systems to Maximum  



 

[Jamie Pearson]

Did the internet kill it?

[JandS]

You could sum up fast track and all that other
American bullsh*t on one page.
Hundreds of books all telling you the same thing
and still people buy them.
At the end of the day most of it is just plain common
sense.

John

[benny d]

And a load of money to put all of the advertising ideaS INTO PRACTICE. Woops caps!

We did the course a few years ago, and thats what it boiled down to.

[Steve Chapman]

You can sum up fast track, Joe Polish, pirahna etc with one word,

MOTIVATION,

You've either got it or not, and no amount of information will make any difference.

The information you can get here, the motivation you need to supply yourself  


Steve

[Allan Simmons]

It's all been said above.

All these courses have proven materials in them but they only work when you apply them.  If they also give you the belief to try them then that is the main benefit.  We've all read books and though that's brilliant, but then never apply it.  Howard Partridge calls it "FTI", Failure To Impliment.  'Group' support / motivation, whatever you want to call it is key to any of these courses/materials, be that meetings, forums or conference calls.  I always find it's having made a 'public' commitment to do something that motivates me to actually make sure I do it, so I don't have to report back that "I didn't do it" and look a fool.

I know many cleaners who have done Fast Track / Success coach and the one's who have applied it now have a much more profitable business they are in control of.

Al.

[Ian Gourlay]

Years ago I investigated a job called the Fishman

They were all over the Country

You hired a van for something like £100 a week probably £200 in todays money  loaded with instant meals and then knock on the door of the kind of houses we want to clean and say you are the fishman  and then sell your instant meals

Every morning all the  vans met at the cold store you were of course  self employed.

The worse performing vans had to do press ups , make chicken noises etc etc etc

So maybe that kind of motivation works.

If you buy the one in the box you do not have that pressure.

[Kev Loomes]

I think fastrack still has its place. Everyone is different and so different marketing methods will work on some and not others.

Some people need something different, to wake them up when they are clicking through loads of sites - and its these that can have a dramatic effect to get a response. Dont forget, some people need and WANT to be sold to - they just need the trigger.

Traditional UK passive marketing and 'American' marketing can work independently - and even together

Cheers

Kev

[garybristow]

Kevin are you a fastracker?
gary

[Kev Loomes]

Hi Gary

Did it a few years ago, and still implement a bit of it now. It required a lot of work, but its like anything - you only get out what you put in. My prices were med to high anyway, but they build into the program how to raise your job ticket which re-inforced what I offered so wasnt too much of a shock. This can be a stumbling block for some people.

I think its a great way for newbies to understand different ways of doing things from a marketing aspect and building a business - but not everyone likes the Joe Polish 'style' which is essentially what its based on (I didnt like some of it because of that).

I personally have my own way of getting my marketing message across to not only new clients but existing. Existing clients are the easiest way to build profits actually, using a structured, easy system of course.

The fastrack is called something else now, but cant remember what - some sort of academy I think, and its evolved over the years.

Cheers

Kev

p.s. is it something you were thinking of doing?

[Craigp]

I did it too.

Not everyone that does the course makes it work, it's also about listening to the advice and adopting the mindset, higher prices is the main objective.

[Shaun_Ashmore]

Is it the new I love marketing program?

The best thing about ft is that it gave you ready made tools to go out and make money with straight away, ie yp, pink leaflets redesigned business cards van livery

Shaun

[wynne jones]

You can sum up fast track, Joe Polish, pirahna etc with one word,

MOTIVATION,

You've either got it or not, and no amount of information will make any difference.

The information you can get here, the motivation you need to supply yourself  


Steve

Think you are right there Steve.

So what we ought to be reading is books on how to get motivated first. 

To start a business, you must have some get up and go but usually it's to get away from what you didn't want and this soon fades as you get far enough away from it.

The other thing is it's only human to want a quick result. You want to do something and immediately and always get something out of it. That's why most people have jobs.

So FT etc. are to get skills and strategies to build your business but most won't buy it, those that do will read it and do nothing with it. A few will try a couple of things out which don't work and they stop.

A very few will try everything, keep tweaking and testing it till they get some money out of it and keep on doing it relentlessly.

FT is perhaps the best bet because you get some coaching (you don't know what you don't know) and when you see/meet others that have DONE it you are far more likely to believe you can too. 

[garybristow]

no Kev,i did go to alltec a few years ago for a free 2 day seminar,it was interesting stuff
i took something from it,i had 3 dry cleaning shops and a dry cleaning factory at that time,so it was a curiousity thing for me.I used to do some carpet cleaning as an addition to my services,i was thinking of selling my bus and do something else without the aggro that goes with 10 staff and ridiculous overheads.
i also think with any service,if you know what your doing and you have a personality and you have the ability to read what your customer is thinking,that is the basis of any successful business.
regards gary

[Mike Halliday]

my mate bought into the whole fasttrack system we often chatted about it and what struck me was how much actual  time it took, he was always saying how he only worked 4 days a week and used Mondays as his' marketing day' . This was in the time when they were saying the 3 stage letter was the secret to marketing success or all you needed to do was stick a tea bag into the letter .

he was spending a fortune on it all but justified it by quoting someone Robert saunder told him.... a plane always uses the most fuel during take off  once it had hit its altitude it just coasted along.

in the end he sent it back and to the credit of alltec they did honour their 100% money back guarantee and gave him a full refund.

[Shaun_Ashmore]

I'd have thought with website marketing it would be more automated? One of the Kevin's does that I remember chris rushton making an enquiry on his web page.

Someone put on a post earlier that you need a good mix of marketing and advertising trouble is that us as carpet cleaners can be lazy sods and often we lose our focus too easily.

Shaun