Jim, pile reversal had crossed my mind when I first saw it, Whats the pencil & paper trick?
It's not a drying issue, I noticed it as soon I had had finished prespraying as I walked around the other side to get some equipment ready, before extraction.
The oxibrite was not from the day before, it had been mixed up about 2.5 hours from a previous job. There was a small amount left in the sprayer, and I just added PSG on top with another 1.5 litres of water, so the concentration would have been very small, and as mentioned the activity would certainly have died down somewhat.
The side of the rug with the problem was closest to the wall when I was cleaning, so I hadn't really looked at it from that side but when I did this morning, the difference paled away a massive amount (it looked exactly the same as the other side).
I think the rug new would have cost in the region of £600, so it's not quite Persian territory, but not exactly bargain basement either.