Right so heres an update;
Yesterday we booked in £900 work without groupon over 20 customers so I suppose not great if you look at it as £45 per customer if averaged out across the board. These were all because they had seen the deal. Last month we were doing a deal when we started at 2 rooms for £45 so for us I suppose it isnt really any different except we didnt have to deliver ?000 leaflets to get that response.
The deal is still live as capped at 300 and will run over 7 days until it reaches that amount. I think the total amount sold is at 213 at the moment. This morning we have booked 11 calls, most of which 1 bed flats so no chance of extra rooms but 3 have requested extra rooms ranging from 22.50 to 77.50 (including 11.20 from groupon works out about £23 per job over those 11) - also had e-mail from someone asking for 7 extra rooms but not booked in yet so who knows what will happen along the way.
We're not high pressure upselling, just a quick question at time of booking 'Would you like to take advantage of the discounted rates on offer as we need to allocate the correct amount of time for your appointment due to the high level of work we are experiencing'?
Where we were busy in Sept we slipped on the leaflet delivering so Oct has been quiet. In a few years time when we are more established then we probably wouldnt do groupon. This is the first christmas we have been around so we're not sure how it will be, we are keeping groupon jobs to a max of 8-10 per week in December though to fit in other jobs if any come through. I think the difference is a lot of you are well established in your areas so it probably would be mad for you to do it.
Another thing we are doing is collecting addresses / emails etc for future marketing and asking people some general questions like price you would expect to pay, how often do you have carpets cleaned and trying to book people in for the future by offering a discount.
Sorry for long post
Vickie (Craigs Mrs)
