[derek west]

yes its free to join and will continue to be free untill we have numbers, around 400 is our target, TACCA has been talked about for around 4 months but the website has only been live for 4 weeks, we now have 60 approved members and 137 registered, and 15 pending approval. we have plans for a big push to recruit new members that don't frequent the forums and we have an online marketing  campaign about to launch in the next few weeks and months. all this has been negotiated on a budget so still no need to charge, the membership fees will be ploughed into the TV adds.
 
the cost of membership will be discussed by all approved members, we have 4 campaigns on the cards, these are 8 week runs of TV commercials, all 4 campaigns have different intensities and therefore different costings. we will go for the one thats affordable through discussion. my estimated cost of membership will hopefully be around £250 (at worst, its worth a punt surely) which will generate a very good 8 week add run, including ITV1, i would say £250 for 8 weeks advertising on national tele is a no brainer for any good professional, a few times ive spent £250 in a 1 off glossy and got zilch, guys on here have been stung a few times by up my street and other cold calling asswipes and lost  more than £250. and yes got zilch, the company we are using for the tv add have had very successfull campaigns backed up by figures which look very promising,
 
we are not far off adding associate members who will benefit from free advertising  and a training page which associates can take full advantage of.
 
this is all a long term startegy but if it gets the support then it all could happen sooner. its all about forgetting our differences and petty squabbles and pushing for what "most" of us want. we all have different interpretations of what we want and why we want it, but for me personally is to drag carpet cleaning out of the unknown and to make it a profession we can hold our heads up high too. don't get me wrong, i'm very proud of what i do, but the misconceptions i receive when telling friends of friends i'm a carpet cleaner, gets reactions that are extremely frustrating, i then have to stand there for 5 minutes explaining why i'm a professional etc.. . hopefully TACCA will bring us slightly closer to giving professional carpet cleaners the respect they deserve.
so to sum up
 
its free to join...........
a lot is gonna happen before any money is asked for.........
our aims are to educate the public and explain the big difference between cowboys/DIY and the the serious CC's.
 
youve got nothing to lose in joining us and if it goes t1ts up then i'm the one who'll get it in the neck, the thing is, if you don't back the idea and it fails, i'll just blame the non believers for not supporting it, if you all join and it fails then its all my fault and you can ridicule me for the next 10 years or so. come on, if that isn't an incentive then what is

[Robert Watson]

Like  

[Billy Russell]

Ridicule you for only 10 years??? i don't think so Dr Suction, i'm going to ridcule you for life!!!!! 

by the way i like as well!!!!!

[Steve Barnett (Carpet Care Plus)]

yes its free to join and will continue to be free untill we have numbers, around 400 is our target, TACCA has been talked about for around 4 months but the website has only been live for 4 weeks, we now have 60 approved members and 137 registered, and 15 pending approval. we have plans for a big push to recruit new members that don't frequent the forums and we have an online marketing  campaign about to launch in the next few weeks and months. all this has been negotiated on a budget so still no need to charge, the membership fees will be ploughed into the TV adds.
 
the cost of membership will be discussed by all approved members, we have 4 campaigns on the cards, these are 8 week runs of TV commercials, all 4 campaigns have different intensities and therefore different costings. we will go for the one thats affordable through discussion. my estimated cost of membership will hopefully be around £250 (at worst, its worth a punt surely) which will generate a very good 8 week add run, including ITV1, i would say £250 for 8 weeks advertising on national tele is a no brainer for any good professional, a few times ive spent £250 in a 1 off glossy and got zilch, guys on here have been stung a few times by up my street and other cold calling asswipes and lost  more than £250. and yes got zilch, the company we are using for the tv add have had very successfull campaigns backed up by figures which look very promising,
 
we are not far off adding associate members who will benefit from free advertising  and a training page which associates can take full advantage of.
 
this is all a long term startegy but if it gets the support then it all could happen sooner. its all about forgetting our differences and petty squabbles and pushing for what "most" of us want. we all have different interpretations of what we want and why we want it, but for me personally is to drag carpet cleaning out of the unknown and to make it a profession we can hold our heads up high too. don't get me wrong, i'm very proud of what i do, but the misconceptions i receive when telling friends of friends i'm a carpet cleaner, gets reactions that are extremely frustrating, i then have to stand there for 5 minutes explaining why i'm a professional etc.. . hopefully TACCA will bring us slightly closer to giving professional carpet cleaners the respect they deserve.
so to sum up
 
its free to join...........
a lot is gonna happen before any money is asked for.........
our aims are to educate the public and explain the big difference between cowboys/DIY and the the serious CC's.
 
youve got nothing to lose in joining us and if it goes t1ts up then i'm the one who'll get it in the neck, the thing is, if you don't back the idea and it fails, i'll just blame the non believers for not supporting it, if you all join and it fails then its all my fault and you can ridicule me for the next 10 years or so. come on, if that isn't an incentive then what is

Nuff said

[elliott cleaning]

Agreed Steve

A comprehensive and in my view genuine answer to my queries

[mark_roberts]

What do you hope the TV advert would achieve?

I assume the ad will in some way promote professional carpet cleaning and thus the TACCA so a potential customer can then contact TACCA to see who their local member is?

So in reality the ad is promoting TACCA.

I've never, that I can think of, see a TV ad that promotes a trade association and most ads are branding exercises.  So why do think this will work across the mass market for something the customer has never heard of.

Surely targeting home mags, national carpet retails, carpet mills etc would be more direct, targeted and be money better spent.

Mark

[Carpet Dawg]

£250 x 400 = £100,000 Thats alot of money but I dont think you'd get much tv coverage with that money, maybe late night tv. Just making the ad is going to cost a few thousand..

£100,000 will give you 10 months worth of Max Clifford. His charges start at £10k a month.

A better (and longer lasting) use of this fund would be going down the PR company route.

If you want to spend a bit on advertising think of MumsNet website, Good HouseKeeping magazine, Womans Own etc etc

Also, there is online "media buys" which are ALOT cheaper than tv advertising and will get the same amount of eyes targetted towards the UK markets.
I'm talking about constant Facebook ads, Youtube "In-video" ads, mobile device advertising (google do this but cant remember the name of the service)  etc etc

[derek west]

all food for thought, cheers dawg

[Carpet Dawg]

This is mobile advertising thing i was talking about.

http://www.admob.com/

Its cheap but its more of an ongoing branding exercise than anything else.

[Shaun_Ashmore]

The TV advert can also be put on your website therefore you'll get brand awareness.

(all this from someone wo hasn't joined yet, I must really pull my finger out and get myself sorted if only those bloody customers would give me a bit more time !)

Shaun

[Ricky M]

Here we fooking go again !!!!!!!!

somebody/s is/are trying to do something positive for our industry and cleaning specialists alike, then whammo some folk dont reach criteria for whatever reason or dont fill in the forms correctly so all the doubters want to stick the damng knife in.

Grow the fook up if you dont like the idea TACCA or have been refused by a group of people not just 1 man making a decision then just say nowt.

Life's too short for being negative and small minded about things that dont directly affect you.

I love Monday mornings Whoop Whoop !!!    
and I love Cheese on a Tuesday too.

good luck to all those that trying to push our industry forward

[fitz2kleen]

Here we fooking go again !!!!!!!!

somebody/s is/are trying to do something positive for our industry and cleaning specialists alike, then whammo some folk dont reach criteria for whatever reason or dont fill in the forms correctly so all the doubters want to stick the damng knife in.

Grow the fook up if you dont like the idea TACCA or have been refused by a group of people not just 1 man making a decision then just say nowt.

Life's too short for being negative and small minded about things that dont directly affect you.

I love Monday mornings Whoop Whoop !!!    
and I love Cheese on a Tuesday too.

good luck to all those that trying to push our industry forward

 

[clinton]

All well said derek by the way...

Its going to take time but hey its worth a try.

[derek west]

yes its free to join and will continue to be free untill we have numbers, around 400 is our target, TACCA has been talked about for around 4 months but the website has only been live for 4 weeks, we now have 60 approved members and 137 registered, and 15 pending approval. we have plans for a big push to recruit new members that don't frequent the forums and we have an online marketing  campaign about to launch in the next few weeks and months. all this has been negotiated on a budget so still no need to charge, the membership fees will be ploughed into the TV adds.
 
the cost of membership will be discussed by all approved members, we have 4 campaigns on the cards, these are 8 week runs of TV commercials, all 4 campaigns have different intensities and therefore different costings. we will go for the one thats affordable through discussion. my estimated cost of membership will hopefully be around £250 (at worst, its worth a punt surely) which will generate a very good 8 week add run, including ITV1, i would say £250 for 8 weeks advertising on national tele is a no brainer for any good professional, a few times ive spent £250 in a 1 off glossy and got zilch, guys on here have been stung a few times by up my street and other cold calling asswipes and lost  more than £250. and yes got zilch, the company we are using for the tv add have had very successfull campaigns backed up by figures which look very promising,
 
we are not far off adding associate members who will benefit from free advertising  and a training page which associates can take full advantage of.
 
this is all a long term startegy but if it gets the support then it all could happen sooner. its all about forgetting our differences and petty squabbles and pushing for what "most" of us want. we all have different interpretations of what we want and why we want it, but for me personally is to drag carpet cleaning out of the unknown and to make it a profession we can hold our heads up high too. don't get me wrong, i'm very proud of what i do, but the misconceptions i receive when telling friends of friends i'm a carpet cleaner, gets reactions that are extremely frustrating, i then have to stand there for 5 minutes explaining why i'm a professional etc.. . hopefully TACCA will bring us slightly closer to giving professional carpet cleaners the respect they deserve.
so to sum up
 
its free to join...........
a lot is gonna happen before any money is asked for.........
our aims are to educate the public and explain the big difference between cowboys/DIY and the the serious CC's.
 
youve got nothing to lose in joining us and if it goes t1ts up then i'm the one who'll get it in the neck, the thing is, if you don't back the idea and it fails, i'll just blame the non believers for not supporting it, if you all join and it fails then its all my fault and you can ridicule me for the next 10 years or so. come on, if that isn't an incentive then what is

quick update

now 71 with another going on tonight, fingers crossed we can hit 100 by xmas. slow and steady.

[garybristow]

dont want to kick it off again but i have never used a rotary on a carpet,
thank you and goodnight
GaryBristowclean

[Steve Rothwell]

I ONLY use a rotary on a carpet....

 

[Phil Taylor]

Who is on the TACCA membership committee then?

Reading through the posts don't think that ever got answered 

[derek west]

no one yet phil, this will all be decided by its members if and when we get the support to push forward, 76 fully approved members so far and 147 registered but not yet applied. wish they'd just go for it and get us up past the 100 mark, be nice.

free advertising is next on the list, associate members only, and yes they are to be approved the same as its members. pointless having approved members if we then recommend any old company to advertise on our site.

its all gonna take time but with patience and support i think we'll get there. hope so anyway. its gotta be worth a shot.

[JandS]

I don't have a rotary either so that's me out.
Suppose I could lie and say I have one.


John

[Colin Day]

I've got a Victor Sprite you can have for £80 with drive board and all that...