[Steve Sed]

tried it dont bother go and knock on the door they see you and you see wot your picking up cant beat face to face trust me

I don't agree. If you knock, the perception is that you are desperate and will be cheap. If you get the results through leafleting, then you should consider it. I reckon you will get better prices. But if leafleting returns the sort of results Tosh describes, then knocking is the only option. I know what I get and I believe it works for me where I am.

[mick hay]

When a customer calls of a leaflet, they are asking you rather than you asking them. You are in control.

I was in sales for years, from timeshare to cars to door to door. Used to teach timeshare sales in Spain.

The way to get a higher price is to somehow get the prospect to ask you "how much is it?" with out you verbally asking them  "do you want"

Of course canvassing will get a better strike rate, but id rather do 1 job at £20 instead of 2 at £10!!!

[Crystal-clear]

tried it dont bother go and knock on the door they see you and you see wot your picking up cant beat face to face trust me

I don't agree. If you knock, the perception is that you are desperate and will be cheap. If you get the results through leafleting, then you should consider it. I reckon you will get better prices. But if leafleting returns the sort of results Tosh describes, then knocking is the only option. I know what I get and I believe it works for me where I am.

I think it depends on the way the customer has been canvassed window cleaning canvassing is a very soft sale therefore if you do it correctly the customer will see that you are not desperate.

i do however agree that you cant beat someone picking up the phone and ringing you directly but honestly ill give you an example leafleted 3k got 1 or 2 jobs it was horrible i did this myself because i was thinking of doing it on a larger scale but wanted to see what results i would get first before i invested and wasn't in love with the response rate.

door knocked 4 streets 6 hours 12 jobs i also handed out maybe 40 leaflets to people who were thinking about it 5 people picked the phone up and called me and became jobs so do you see the difference it makes by just speaking to someone and handing them a leaflet its like 10% while that leaflet drop was what less much less then half a percent.

so for me its a no brainer if you actually want results its door knocking leafleting you are gambling. I guess it all however depends on where you are on the window cleaning ladder, good cash flow running more then 2 vans maybe spending a few thousand a quarter on leafleting and quality customers might be
a better option

[wpclean]

If you are doing a 100k leaflet campaign and the flyer is good you can expect a good return.

It will be more cost effective to gain new customers than any other method.

The plus side is you will gain more quality accounts.

I have tried every which way to get new custom, and mass leaflets is the best

[Andy Prittchard]

Not enough options.

Where was the -200000%, for example?

[Roy Harding]

We put out 100 a few months back and got 8 jobs from one village, also our website has pulled in £538 of new work this month so far.

Roy

C'mon, Roy, give the full picture!  Was this one of the villages where you KNEW there was a window cleaner who had dropped out?

Or are you saying that an 8% success rate for flyers is normal?

Hi Tosh

No this is a village that has at least 4 other window cleaners going there, and one of them has a huge amount. We only did 2 jobs there before.

We have dropped of the odd one here and there a on route to other jobs an still had a good response. I was expecting a 1% response but we have had far higher.

Roy

[Viktor]

Leaflets do work and are valuable investment. But as mentioned above someone has dropped 3k  and wasn't happy with a result. YOU CAN'T JUDGE ON 3 THOUSAND LEAFLETS.
lets say yesterday I had a call from leaflet which I have dropped 3 months ago.
Got a job to do inside/out, lady had decorating in place last week so had to get paints and all the muck away. Total £45.
6 weekly @ £17
Booked gutters for @ £45

She was late for 1h, so knocked on neighbours while waiting, got to one off cleans Total £35

Had only dropped 1k in that area and had no phone calls for 3 months, but that one call actually brought business 7 times of my investment.


Leaflet champaign has to be well planed. ( has to offer several services to hit better target, windows, gutters, conservatory etc.) I will not bother with leaflets any more until I can drop 50k or 100k