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Jamie Pearson

  • Posts: 3407
Groupon Edinburgh
« on: September 26, 2011, 08:06:40 pm »
Been watching the uptake of offers on Groupon for the Edinburgh area.

Knowing all the companies that are involved its interesting to see who has sold the most.

One of the companies reported 14000 hits on their site in one day!

Jamie Pearson

  • Posts: 3407
Re: Groupon Edinburgh
« Reply #1 on: September 26, 2011, 08:10:00 pm »
Just noticed one of the 4 is running a second offer now.

They sold best part of 250 on the last offer at £29 and over a hundred this evening already.

Carpet Dawg

  • Posts: 2968
Re: Groupon Edinburgh
« Reply #2 on: September 26, 2011, 08:49:24 pm »
Thats alot of cheap cleans... almost like working for Groupon on minimum wage!

I had a call from an asian gentleman today wanting a good "deal" for his stair and lounge carpet. I told him to go check out Groupon!  ;D

Jamie Pearson

  • Posts: 3407
Re: Groupon Edinburgh
« Reply #3 on: September 26, 2011, 09:11:10 pm »
I am trying to understand why they are doing it.

Do they still get money from the Groupon sale even if the customer doesnt book/cancel?

Carpet Dawg

  • Posts: 2968
Re: Groupon Edinburgh
« Reply #4 on: September 26, 2011, 09:29:12 pm »
I think they get a cheque every other month. I think the customer only has a short time to cancle thier purchase via Groupon who deal with that.

Customers that dont book is what you are hoping for! lol

Shaun_Ashmore

  • Posts: 11382
Re: Groupon Edinburgh
« Reply #5 on: September 26, 2011, 09:44:56 pm »
I agree Tony, the bigger picture would be that the £29 job is the least you'll get where you could infact get £58, sounds a bit underhanded but Groupon is like a voucher with an expiry date if a buyer doesn't take the deal up by the time allowance then it's there fault.

Shaun

Jamie Pearson

  • Posts: 3407
Re: Groupon Edinburgh
« Reply #6 on: September 26, 2011, 10:26:05 pm »
This is what I figured. There are best part of 400 cleans to do before march.

I hope they are new business and aint cleans that would normally be booked by others regular xmas rushers.

Jamie Pearson

  • Posts: 3407
Re: Groupon Edinburgh
« Reply #7 on: September 26, 2011, 10:28:50 pm »
Whoaaaaa. Just read one of them properly.

3 rooms for £29 !!!!!

The Carpet Cleaning Pro

  • Posts: 753
Re: Groupon Edinburgh
« Reply #8 on: September 26, 2011, 10:30:04 pm »
we have just done the groupon offer in Exeter. We did that well we have just done Bristol and Bath. Had operators on phones all day...NON STOP. You have to see through this. IT IS A MARKETING TOOL. We were clever and restricted the post codes. Guess what... we had hundreds of bookings from the restricted postcodes. The referal rate is awsome and we now already have created over 300 bookings in the last 3 weeks for next year at our normal rate. Commercial enquiries have gone through the roof. You have to crunch the numbers. It is not for the faint hearted but belive me... it works and as an introduction to a service your work sells its self. Guys this is no joke you have to use it as a loss leader and it creates loads of work. Just be wise and put some thought in to how to do it. If it is quick money you are after DO NOT DO IT. If it is used as it is suppose to be, it a orsome. I know some of you slate this but business is business and business is about marketing your service or product and crunching the numbers. ;)

Jamie Pearson

  • Posts: 3407
Re: Groupon Edinburgh
« Reply #9 on: September 26, 2011, 10:38:10 pm »
I can see why one of the companies would be using it to jump start their carpet cleaning service.

I have also seen some offering 25 miles of an EH postcode. That is potentially over 2 hours away.

One of them know exactly what they are doing.

I am just surprised to see them on there and wondering what the attraction is for them.

It has to be exposure. 14000 hits in one day certainly will get them noticed.

Re: Groupon Edinburgh
« Reply #10 on: September 26, 2011, 10:40:14 pm »
Call me Steady Eddie if you want, but I'd have to be almost on my knees before throwing everything at a £29 carpet cleaning deal.
Sorry but I only want real customers not penny pinchers.
And there was me thinking we'd heard the last of Enterprise style carpet cleaning.

The Great One

  • Posts: 12722
Re: Groupon Edinburgh
« Reply #11 on: September 27, 2011, 07:46:02 am »
Call me Steady Eddie if you want, but I'd have to be almost on my knees before throwing everything at a £29 carpet cleaning deal.
Sorry but I only want real customers not penny pinchers.
And there was me thinking we'd heard the last of Enterprise style carpet cleaning.

I haven't done it personally but certainly would consider it. It can be great for building a portfolio or database of customers.

Martin 8)

from edge2edge

  • Posts: 1507
Re: Groupon Edinburgh
« Reply #12 on: September 27, 2011, 08:17:55 am »
Morning Martin hope all is going well in DRY Brighton............Monty seems to have made this work but i assume he has a team of people to distribute the jobs too making it viable and i cant see how a one man band could handle it......any ideas.............Regards Alan(swindon)

clinton

Re: Groupon Edinburgh
« Reply #13 on: September 27, 2011, 08:33:40 am »
Sounds like monty has made it work as alan said.

Maybe a truck mount and a one man band would come into itself to handle all the work

Jamie Pearson

  • Posts: 3407
Re: Groupon Edinburgh
« Reply #14 on: September 27, 2011, 08:46:42 am »
Reading one of the listings they have a 10 man team and each job will be done in within 2 hours.


Simon Gerrard

  • Posts: 4405
Re: Groupon Edinburgh
« Reply #15 on: September 27, 2011, 08:53:41 am »
The only good thing I see with groupon is that they may well be bringing new people into buying carpet cleaning which may benefit us all in the long run. £29 minus 40% is working for peanuts, no matter how you go about it. As far as building your database is concerned your building it with people only willing to pay £29 for a £100 job and they may well be difficult to convert to those kind of prices next time around.

Simon

Adam P

  • Posts: 1453
Re: Groupon Edinburgh
« Reply #16 on: September 27, 2011, 10:09:03 am »
it's £29 minus 50% simon, so £14.50 for 2 hours work, or £7.25 per hour,  which isn't enough to pay staff let alone materials, costs etc.

the £29 for 2 hours work is what they were saying was the best deal for us they could do, in that we couldn't get anything that made any more money then that.

groupons defence to this is that they're pumping all the money they make back into finding more customers, which means this time next year after everyone has done all the cheap cleans for nothing, when someone searchers carpet cleaner on google, groupon will be the first result, and any other way a customer will be likely to find us groupon will be there.

i'm not sure if you get the money for work you don't do even if the customer bought the coupon. from what i gather it's based on up selling. you're supposed to push for another room to make it work, but i can't see too many customers who've paid £29 for 2 hours work wanting to pay another £40 for a lounge, plus at this point you've done most of the house and i find most customers don't always want the whole house done any way.

they act like the deals are one off but in fact are running them all the time just with diffrent companies. i was told they only use companies at most twice a year, which means if groupon starts stealing all the customers which surely must be their plan, then we'll have no choice but to use them, but can only use them twice a year.

my other concern was that as the coupons last a little while, 3 months if i remember correctly, custoemrs will use them over busy periods like xmas where you'd normally have loads of well paid work you'll now be stuck with these



jasonl

  • Posts: 3183
Re: Groupon Edinburgh
« Reply #17 on: September 27, 2011, 11:13:54 am »
My job average for my Groupon  was £56 , average time on site was 80 minutes .

The spin off for commercial and referrals was more than worth it . 


I think a few people here need to google "paradigm shift"   marketing is constantly changing ,and so must we if we are to stay competitive.   


I will be doing 2 more deals in the next month ,and will  write up a day by day report on it.
I clean carpets
I dry Buildings

Adam P

  • Posts: 1453
Re: Groupon Edinburgh
« Reply #18 on: September 27, 2011, 11:17:30 am »
2 more deals in the next month? have you confirmed with them or just thinking about it? was told they only allow at most 2 times a year for each company

also another thought with groupon when people say it's great etc, is how true is that. it's possible (though maybe not in this case) that companies on here are suggesting their competition to try it out and lose a lot of money, not able to take on good jobs etc. but then the same could be said for if it works people saying don't try it i guess.

jason: if you're managing £56 for 80 minutes work are you doing a different deal on groupon? the ones they appear to only be allowing now is the £29 for 2 hours work, so if you're managing more work in less time you're not sticking to the agreement, could look bad. is the £56 before groupon's share? is not this means you're upselling approx £40 on average?

how much is your normal rate? for £56 for 80 minutes work that's almost normal rate for me, but you've given 75% away to groupon and the customer so doesn't quite add up. are you upselling at a higher rate,e.g. a lounge would normally be £40 but for groupon customers it's £80?

jasonl

  • Posts: 3183
Re: Groupon Edinburgh
« Reply #19 on: September 27, 2011, 11:21:07 am »
cleaningprobournemouth.co.uk

dry-fresh.co.uk

I clean carpets
I dry Buildings