Wynne
Somebody put up a post linking toa Printers Web Site
Where you had the Comparison of a Cheapo leaflet with clip art drawings and a full colour one costing probably 3 times as much to produce.
Saying the Full Colour one was better.
I wonder if there are any results where one has been tested against another
Ian
I think my main point is there is little value looking to other peoples conversion rates and especially what a printing firm says. The surest way is to do your own research and work out what works in your town, for the type of busness you want to get etc etc. I'm always banging on about testing but no one wants to hear that because it's boring, monotonous and requires a delayed gratification mentality. But it's the only sensible answer to truly find out what works for you.
I can also think of many times where a lower response has yielded more profit and that's why you need to be looking at the full sales cycle.
I know people who do the cheapest cheap leaflets and make a good living and I know people who will only use nice thick glossy cards who make a good living.
One thing I can be sure of, year on year the yield from leaflets is falling.