I think tosh has it easy with high prices strolling around taking his time and now he feels threatened.
Hmmmm. Nope. Leaflets don't work. I was given this leaflet in a place where I do all the bungalows in the cul-de-sac apart from three (I do nine of the remaining ones) and no-one has dumped me. That's how effective a shiny leaflet is offering cheap prices, explaining exactly the same cleaning method as myself.
For all my run-of-the-mill type semis I charge at least a tenner, and no-one (or hardly anyone) says 'Oh, that's too expensive!'. They say stuff like, "Fine. Can you do them now?", and this guy is offering to do the same work at nearly half the price.
That's daft.
Tomorrow I'm off to price a business unit (offices) and the owners house. He got my number by recommendation from an existing customer of mine, and he wanted to know if I've got insurance. I have and mentioned that I will also provide him with a risk assessment and method statement (it takes about fifteen minutes to do and print off).
I'll charge well, based on the knowledge that he's looking for a professional window cleaner, whose safe and whose been recommended. There's many many other window cleaners around here who could provide EXACTLY the same as myself, but I'm banking that his perception is that most window cleaners are a dodgy lot, uninsured, do a shoddy job (he asked me if we did 'frames'
), and I reckon I've got a good chance of getting a well priced job(s) out of it.
Now, in my opinion (and my experience because I've done it), to offer your services at a rate below the market average is just making a rod for your own back.
I'm helping the guy out, if he read this post!