[Graeme@Access]

I noticed that you can get a hold of this programme pretty cheaply (£20) but was wondering if it was even worth that?

Is it just some American dude harping on about the 1000 things you could do to make your company better?  or is it actually quite useful?

I know Alltech based the fast track programme on it (meaning it must have some kind of relevance to our industry) but is it actually useful or just a tea coaster?

Any advice much appreciated

Graeme
ACS

[David_Annable]

If a legit copy costs £695, is £20 a lot.

Of course you could use any of the material in any advert.

Dave

[Ian Gourlay]

You would probably find some of the stratergies etc,

But if you read the blurb it is a copy.

I do not think its the full kit unless there is a new one on Ebay

[Graeme@Access]

Well yeah i guess that you cant go wrong for £20... even if they are multi coloured tea coasters

Ebay has 14 for sale atm @ £20.

It does state its a copy, but i guess some strategic rewording of the material could allow me to use the stuff in adverts etc.

Cheers guys

Graeme
ACS 

[David_Annable]

Why not think of the customers you want to attract.

Either go and ask them what would attact them to your business.

Or do what everybody else does and just Guess !!!!

Dave

[Chris Bailey]

I'm sure I only paid £15 for it a couple of weks ago.........

[Fintan_Coll]

Piranha Marketing is really on-going marketing training. You will not really make much of just buying the initial package and think that it will transform your business for you. You need to keep yourself up to date and keep learning through attending boot camps, subscribing to the newsletter, working the genius network programme etc, etc. Of course this will incurr further investment but you will learn direct response marketing. And if you think education is expensive,then try ignorance.

[ianharper]

Hi Fintan_coll

Do you use Joe polish stuff?

I love it, Its showing its age a bit now,

The reason is that as he has moved on to other neich markets the focus has gone. But the ideas he still comes up with still work anywhere.

I am just about to get his stuff sent over from the USA as I am not ready to join Fast Track at the moment, plus Robert (respect) acts as a filter to it all.

What I would like to see is some knid of link with our friends in The USA not only in marketing but on the tech side as well. It strange that with the internet everyone still is so country focused. Cleaning carpets over there is the same as here, just like the people. for that fact the same the world over.

We all have lots to offer each other shame to keep to ourselves!

Respect

Ian Harper

[Fintan_Coll]

Ian, I have used Joe Polish for a good number of years now. People may say what they like about him but I do not regret investing in his programme as I have got the price back many times .I have often said it before, just learning the type of advertising to avoid has more than paid for it. Before I was put wise to marketing by Joe I had wasted a lot of money on useless advertising. I see people in this business wasting their hard earned money every day but they still think Joe Polish is a rip off.
I agree with your thoughts on US carpet cleaners and I have always advocated greater contact between cleaners on both sides of the Atlantic .

[Ian Gourlay]

I have noticed from time to time US cleaners appear on the boards and then disapair,

I am guilty , in the oposite direction.

I do not find the US boards so easy to follow as the British .

But maybee its because I like the style and layout of the 3 main Forums that we have the benifit  to be able to use.

[ianharper]

Hi Guys

What are the better US forums?

Respect

Ian Harper

[Fintan_Coll]

Cleanfax is the only one which I log on to. They used to send me their magazine free but then they began looking for something like three times the cost of the postage to send it to me. But I still look in on their web site quite often.

[ianharper]

Hi Guys

Why do you think that no one in the Uk has linked up with Cleanfax and marketed "Cleanfax UK" this would be so easy to do, as most of what they wright in the US would be relevant over here. Then all that would be needed would be some UK info to anglicise it.

Respect

Ian Harper

[Ian Gourlay]

Jeff Cross ,

The Editor sends me cleaning tips on a reglar basis.

Promoting his courses.

I also got an offer to join The Cleaning Management Institute CMI for $200.

THey have loads of publications and resources that I could draw on.

Has anyone listened to the regular Joe Polish phones inns that are taking place at the moment.

They seem to take place at 6pm Eastern but I am not sure what time that is in our money.


Regarding getting Joe Polish material from the States, I was under the impression you could only get it from Alltec


Unless you buy on Ebay. last time I looked there is an old boot camp not sure if it was CD or DVD  complete set.

[ianharper]

Hi Guys

With regards the US and piranha marketing is Joes baby and ALLtec is roberts its only a joint venture not everything get though. just think about the call in days, robert has his with all the UK guys and joe will have his. its a mater of numbers you are going to get many more ideas from the US call than the UK one.

You know what its like you are at a training meeting and some one there like you gives you a great idea that makes you as much money as an idea that you get from the meeting. both great ideas but if you are not there and someone else passes on what they got from the meeting to you you are missing half of the profit that you would have made be being ther yourself. Robert is that filter. it would be best to a member of both groups.

I will give one example "bests clean or its free" USP does not come from joe it comes from one of his members. just look how many people use it. thats one that got though what about all the ideas that dont get though?

Then you have the service issue. who give better service to their members?

Plus you have to remember that Joe now serve many differant services so that will give more ideas to you. what do you think the check your advert for free idea is about? he gets to see the new idea before anyone else so he then pushes them to you, he will give credit to the person, but you will be paying him for the idea.

Please dont get me wrong I love what joe and robert are doing, its that we as a group dont relise what can do as a group just by sharing info.

Respect

Ian Harper

[John_Flynn]

A friend bought this £20.00 disk and has told me it is a rip off, just guys talking !!

If anybody want the FULL BLOWN Fastrak package now that I am retiring from C/C make me a sensible offer includes all Cd's and work books, please remember the toatol cost was £3600.00 so I will NOT be letting it go for £2.50.

[Doug Holloway]

John,

I thought you were selling it as part of your truckmount deal?

Cheers,

Doug

[John_Flynn]

The one that fell through yet again, I only wish there were genuine people who read these board and not just tyre kickers !!

I am now going to spilt it up, I cannot work it anymore and need the cash!!

Watch the Equipment FOR SALE Section, unless you are a tyre kicker.

[ianharper]

Hi Guys

Who uses joe's Recommendation reward idea?

Respect

Ian Harper

[garyj]

Just guys talking!!!! What would you expect from an audio cd    :
I bought one for 15 quid and thought it was pretty good, its got over 6 hours of material on it, its just a case of having the discipline to sit and actually listen to it. There are a few ideas that could easily be implemented which will cover the cost, and some.
I've got loads of marketing material, and it all covers the same thing. There was a Chris Cardell marketing workshop advertised on here a few weeks back for about £12 per month, the first tele seminar was just an hour advert to sign up for something else that cost £295 per month. Never been to a Joe Polish talk or joined Fast Track, but it appears that if you were to follow everything in it, you would make serious money, the problem is that most people only decide to do a few of the ideas and never get the full benefit.