Hi lee,
I will be very interested in the photo's. Not just to see if you have fallen flat on your face, but i suppose there is an element of that.I want to see how you approached the idea of multiple vans and firms.If they were all parked together they would block each other out, and from a distance the signing would be unclear as to one trade.
So a very interesting problem in terms of branding in a positive way and with a clear message, with what is hopefully a brilliantly iconic photograph of the group as the answer.I have a few ideas how i would have done this, and maybe the press lads had some input.I trust you slipped one a couple of hundred to snap away like mad.
This was probably your best chance for a mass meet up.As you point out people arent going to be making 40 mile round trips regularly just to hear a five minute address.
If you didn't get the shot, then you may be looking at photoshop.