Anyone, including Tesco, who is prepared to market carpet cleaning services on a national basis can only be a good thing for all of us, in my view. Our industry only serves around 20% of the population, if that were to increase by only a few percent then we would all benefit. One reason why the market in the US is so big is that it was mass marketed by huge corporations that used national TV ads to create awareness and yes, it benefitted the advertisers but it also benefitted the whole industry. I was there in the 1980's and visted companies that even back then had 10 truck mounts all fully booked and going out, not just to clean a lounge carpet, but all of the house and furniture with job tickets of $150 (a lot of money back then) It is awareness that we are short of in this country and just as in this topic there will be people who get the exposure to carpet cleaning marketing but think negatively about Tesco but still have the urge to have their carpets cleaned, that's where we come in.
Simon