[Paul Evans]

I am contemplating trying the neighbour nudgers, When i set up next week.
Do they work.
Off to cleansmart tommorow pick up my machine and do there course/and friday for the upholstery course.
Anybody going ?

Paul

[Colin Day]

You have mail

[Paul Evans]

You have mail

Thanks Colin recived,
Did you do that yourself. Think i need a lesson in m/s office (publisher).

Cheers again looks great

Paul

[wynne jones]

If you don't have them already, Cleansmart have .PDFs on the NN and other marketing ideas. They all work but you obviosly have to put the work in.

[creighton foyle]

hope you enjoy the course derek knows his onions

[john sliman]

paul i find them worthwhile as i do pick up a job from them on most occasions and this is quite often after i had previously delivered  flyers in the street it may be due to customer seeing the van sitting outside their neighbours and then getting the neighbour nudger through the door prompts them to phone.
john

[Shaun_Ashmore]

If you do nothing expect............

Shaun

[Neil Williams]

Do they work.

For me they didn't. Tried it last year and got zilch, zero, nothing 

[PaulKing]

If you do nothing expect............

Shaun

I used to think it was Nothing, but it's dots?

[Shaun_Ashmore]

Fill in the blanks yourself

Shaun

[wynne jones]

In general terms who gets on in marketing a business?

Someone who tries everything rather than looking to others and finds out for themselves. They then either try and improve on it or ditch it.

Most people don't try something at the hint of it may not work for them. Worst of all though is doing something that doesn't work very well but keep on doing it because you feel comfortable with it.

Does that help.

[Mike Halliday]

I've got a real snazzy neighbour nudger, I even used it as general leaflet and put it out in the 1000s it works well but no better than if I used my normal leaflet.

do we really believe than people will get their carpets cleaned just because their neighbour has,

So the nudger still has to do that elusive thing....... find a person who is thinking about getting their carpets cleaned.

so why don't we just do 5 or 10 or 20 around with our normal leaflet, which will often have more information to entice the receiver.

[wynne jones]

The neighbour nudger works on social proof. Some people will buy a new car they can't afford, pay an extra 20% for the priveleage and all because the want to keep up with the neighbours. But whether that applies to having carpets cleaned may be stretching it, but that's the theory.

[Mike Halliday]

I can understand the need for social proof but does'nt it need to be visible to work, buying a car to keep up with the neighbors will only work if its parked on the drive so the neighbour can see it.

having a carpet cleaned is relatively  invisible so has no real 'keeping up with the neighbours' effect.

I would guess the only real advantage with a nudger is the security factor of seeing a physical presence of the company rather than a advert in a paper or YPs

[wynne jones]

I think you are right Mike and this is why we get lounges and hallways, yet the dirty beggars will sleep for years in their own filth because no one sees it.

That's why before we get into CC we assume Jan will be busy but its Dec and other times where visitors are likely.

[Shaun_Ashmore]

Isn't the idea of a neighbour nudger to work as a referal? No 10 has theirs cleaned so No 12 gets a leaflet and asks No 10 what you are like?

Not sure if neighbours 'neighbour' like that anymore.

Shaun

[wynne jones]

Actually scrub what I said about social proof. I got it wrong. Shaun is correct it's not keeping up with the Joneses it's more a referral thing, or at least they feel they are taking less of a risk if a neighbours had you in.

[Mike Halliday]

thats part of it and might work work for the direct neighbour. but the days of neighbours (housewifes) chatting over the back fence as the hang out the washing has long gone, with both homeowners working alot of the community spirit has gone.

I get more jobs from people recommending me to work colleagues than neighbours.

 perhaps we should do a 'workmate nudger'

[Doctor Carpet (Ret'd)]

My nudgers always state the name and address of the client for whom I have been cleaning and suggesting they make contact to see the quality of the work. (I always get the clients permission and always ask which of their neighbours they would recommend I put nudger leaflets through the doors of.) (Damn, I've just finished that last sentance with a preposition-dunce's cap for me!) :

If nothing else it means neighbours may find out the actual names of the neighbours to whom they have never spoken.

Rog

[Shaun_Ashmore]

It's like Surprise Surprise, "here's your neighbour who you've never spoken to" is Nurse Carpet Cilla?

Shaun