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BRSL

  • Posts: 660
Re: Leaflet Distribution
« Reply #20 on: December 05, 2005, 07:10:02 pm »
Hi Ben

How many can they post in a day and how do you not know half are in the bin  :o
Do you think it's worth educating these people in the trade so they can aswer some questions if asked or leave them to speak to us guys as a phone call is a potental job

Thanks James
W - www.brsl.co.nz
E - james@brsl.co.nz

Kind regards James C

Elite (Ben)

  • Posts: 146
Re: Leaflet Distribution
« Reply #21 on: December 05, 2005, 08:05:22 pm »
James,

I get them to fill in daily report sheets which details number of properties, which i check randomly but mostly it goes on character judgement.  i have done spot checks at the beginning of the employment as well.
If you have delivered yourself, you will have a good idea of response rates, so you should know what to expect.
Numbers per Hour range from 100-150 depending on area, i pay for 30 hours a week and usually get 3,000-3,500 delivered. i would prefer more but at least they are reliable!!

Personally i would prefer any enquiries were referred to me as i prefer to keep control of quotes etc. (If they knew what i charged they'd be doing it themselves ;D)

Hope this helps

ben

BRSL

  • Posts: 660
Re: Leaflet Distribution
« Reply #22 on: December 05, 2005, 08:29:42 pm »
Yep ive had a think about it and recon it's best to let the quoting and details to myself, as other wise you have to start thinking if there representing my business id want them in unform and it's started to get complicated,

but yeah £150 for 3500 leaflets aint bad, I spent £150 for 5000 but without 1 phone call
W - www.brsl.co.nz
E - james@brsl.co.nz

Kind regards James C

tonys145

  • Posts: 63
Re: Leaflet Distribution
« Reply #23 on: December 06, 2005, 08:16:34 pm »
Hi Neil,

Hope this will help.

Phase 1

I started in July. Tried a distribution company, but the results were abysmall. (I asked them for a back-check but they didnt get back to me after that - they didnt get paid)

Put an advert in the local shops in my area for a someone to deliver leaflets fMon to Fri 7.30am - 10.30am. I paid them £15 a shift.

The reason for putting the ad in the local shops was in the hope that a local would see it.

I then picked him up every morning at 7.15 and drove to an area to deliver leaflets with him.

This did 2 things:

1 Make sure he was putting the leaflets in the door.
2 Got me off my a**e and into action.

I did this for 8 weeks. Each morning we delivered between 400 and 600 leaflets.

"The steady drip fills the bucket!!"

It wasnt long before the calls were coming in. It was about the eighth week that i found i didnt have the time to deliver leaflets as the jobs were flowing in.

Phase 2

At around the 4th week of the above, put a small lineage ad in the local "paid for paper" - not the freebie, for leaflet distributors.

Have now got a team of 3 that do me proud every week.

By doing phase 1, I know what response i should be getting. With my team they are alloted areas - I know if the jobs come in the leaflets are getting done. If they dont, get the list of streets that they have to fill in, and go and knock on 15 - 20 doors to see if they have received the leaflet. If they have, well that's just one of those things, the distributor gets paid - if they havent....adios!!! & no pay.

This is my only way of getting appointments at the moment but it's doing ok.

Hope this helps in some small way.

Regards

Tony

NCCA

Re: Leaflet Distribution
« Reply #24 on: December 06, 2005, 10:28:05 pm »
Leaflets are a great way of generating new business, but many people fall into the trap of distributing into new areas every time instead of concentrating in one area.
One little experiment for you to have a go at that wont take much of your time...
Hand deliver about 50 quality leaflets to a largish housing estate. Week 2 same, Week 3 same, week 4 same, week 5 same, week 6 same etc., etc... just keep it going. The aim of the game is to create a nuisance of yourself, just keep pounding them out with the intention of really irritating people, you may be amazed at the result.
Your leaflet design should remain the same through out the drops as should be the persistency of the drops.

Remember that consumers are literally bombarded with sales literature 24-7, non of which is consistently the same week after week. They are persistently seeing leaflets for Windows, Conservatories, Gardening, Valeting, Clothing collection, Charity causes, Roofing, Loans, Computer repairs, Dog washing...... the list goes on and on.

What was the last leaflet you received through your post box, can you remember what it was for? or what the business name was? failing that surly you can remember the colour!!? There is one way of combating the above and it requires you to be as adverse and as outrageously different to others.
 
When in business the key to real success is being different from the rest, it works. Go in to a night club or pub with BIG hair will people look? course they will!! many people fall into the trap of 'Well it works for them so I'll do it the same'. Crap.

The best system I found of creating public awareness is what I refer to as 'the Vic and Bob method of marketing'

1/ Normal people use boring A3 Rectangular leaflets.... Be outrageous, see if you can get the leaflets cut into the shape of a man or a woman with a carpet wand.
2/ Normal people use boring whites with dark lettering... Be different, have a black back ground with Orange lettering!!!
3/ Normal people put 1000 leaflets out then abandon mission... Be different, use the 1000 leaflets but drop only 50 at a time using only one housing estate week after week, imagine what the neighbours will say, word passes round quick, trust me.

If you were to mention the name 'Pete The Sweep' to any man, woman, boy, girl, dog, living within a 20 mile radius of Harrogate - North Yorkshire, they would not only tell you what his company does they could also give you the colour of his vans!!

In a word, lets try and be different from the rest of em.

DON ATKINSON
 

BRSL

  • Posts: 660
Re: Leaflet Distribution
« Reply #25 on: December 07, 2005, 11:14:27 am »
I Like the idea Mark

not sure if I have the balls for it though, but think that if you offered a deal (1 room free etc) on the fifth or sixth week this might work more affectively

James
W - www.brsl.co.nz
E - james@brsl.co.nz

Kind regards James C

the red carpet

  • Posts: 1162
Re: Leaflet Distribution
« Reply #26 on: May 29, 2006, 03:01:08 pm »
Anyone know of a company that would cut leaflets to shape as suggested?

Dave Parry

  • Posts: 411
Re: Leaflet Distribution
« Reply #27 on: May 29, 2006, 04:50:58 pm »
Have used the same self employed guy for 3 years, and he lives about ¼ mile from me.
Started off him and his mate, about 5, 000 a week.
His mate left so now he does it on his own, about 2,000 a week.
With work from other areas, mags etc last year it was 30 % of my business.
This year slightly less.
He delivers upto 4 other leaflets at the same time, but all folded seperately.
Works well, I trust him to deliver them, and normally leave areas upto him, although I sometimes ask him to do a specific area. Also use him on large jobs where I need a hand, so works well.
Areas get repeated regularly about 6 weeks or so.
Bracknell, Berkshire,
Phoenix T/M,
http://www.cleanercarpets.org/index.html