Leaflets are a great way of generating new business, but many people fall into the trap of distributing into new areas every time instead of concentrating in one area.
One little experiment for you to have a go at that wont take much of your time...
Hand deliver about 50 quality leaflets to a largish housing estate. Week 2 same, Week 3 same, week 4 same, week 5 same, week 6 same etc., etc... just keep it going. The aim of the game is to create a nuisance of yourself, just keep pounding them out with the intention of really irritating people, you may be amazed at the result.
Your leaflet design should remain the same through out the drops as should be the persistency of the drops.
Remember that consumers are literally bombarded with sales literature 24-7, non of which is consistently the same week after week. They are persistently seeing leaflets for Windows, Conservatories, Gardening, Valeting, Clothing collection, Charity causes, Roofing, Loans, Computer repairs, Dog washing...... the list goes on and on.
What was the last leaflet you received through your post box, can you remember what it was for? or what the business name was? failing that surly you can remember the colour!!? There is one way of combating the above and it requires you to be as adverse and as outrageously different to others.
When in business the key to real success is being different from the rest, it works. Go in to a night club or pub with BIG hair will people look? course they will!! many people fall into the trap of 'Well it works for them so I'll do it the same'. Crap.
The best system I found of creating public awareness is what I refer to as 'the Vic and Bob method of marketing'
1/ Normal people use boring A3 Rectangular leaflets.... Be outrageous, see if you can get the leaflets cut into the shape of a man or a woman with a carpet wand.
2/ Normal people use boring whites with dark lettering... Be different, have a black back ground with Orange lettering!!!
3/ Normal people put 1000 leaflets out then abandon mission... Be different, use the 1000 leaflets but drop only 50 at a time using only one housing estate week after week, imagine what the neighbours will say, word passes round quick, trust me.
If you were to mention the name 'Pete The Sweep' to any man, woman, boy, girl, dog, living within a 20 mile radius of Harrogate - North Yorkshire, they would not only tell you what his company does they could also give you the colour of his vans!!
In a word, lets try and be different from the rest of em.
DON ATKINSON