[Carpet Dawg]

Rainbow international, serviceMaster, safeClean, the cleaning doctor (the Irish one but has branchs in the UK) Thats four large franchise HWE operators off the top of my heed...

Who are  Bone-Dry, Zero Dry Time, OneMinuteDry??? Never heard of them in my puff!!

As for dry cleaning people being better marketers... whatever Trevor!

I think the main reason why they might have a slight edge is because they are desperate to find clean carpet to clean on a regulary basis as they need to find the money to pay the hefty franchise royalty every week or month lol But seriously this is true!

I think someone on here mentioned that the Chempoope 6 day course invloved one day of practical and 5 days marketing!

You've also got to remember that finding high paying customers with clean carpets (i.e. selling the health benefits etc) is COSTLY!! so after thier fanchise fee's and heavy marketing costs, i wonder how succesfuly they are.... Anyone can be a marketing genius when they spend a furtune on AdWords, glossy brochures, BIG yellow pages ads, promo pens etc etc

Tony

[Len Gribble]

One of my commercial cleaning contract insisted on dry cleaning as per the spec from manufacture, it wasn’t until they had a flood and noticed amount of crap floating, trying too up the vacuum cleaning schedule as recommend by you know by who, all methods have the place, any one in Hayes Middlesex tomorrow will show how to price muck spreading with a 20quid machine 

[David Rogers]

Rainbow international, serviceMaster, safeClean, the cleaning doctor (the Irish one but has branchs in the UK) Thats four large franchise HWE operators off the top of my heed...

Who are  Bone-Dry, Zero Dry Time, OneMinuteDry??? Never heard of them in my puff!!

As for dry cleaning people being better marketers... whatever Trevor!

I think the main reason why they might have a slight edge is because they are desperate to find clean carpet to clean on a regulary basis as they need to find the money to pay the hefty franchise royalty every week or month lol But seriously this is true!

I think someone on here mentioned that the Chempoope 6 day course invloved one day of practical and 5 days marketing!

You've also got to remember that finding high paying customers with clean carpets (i.e. selling the health benefits etc) is COSTLY!! so after thier fanchise fee's and heavy marketing costs, i wonder how succesfuly they are.... Anyone can be a marketing genius when they spend a furtune on AdWords, glossy brochures, BIG yellow pages ads, promo pens etc etc

Tony

Many of those 'HWE' franchses you listed use bonnet cleaning. Cleaning Doctor certainly does; Dry Fusion I believe.   If you don't know who any of those dry franchises are, get googling, it's not healthy being ignorant to your competition.

[David Rogers]

roger i'm aware of 4, chemdry, servicemaster, homeserve(i think thats what there called) and hydro dynamics. one more than your aware of with dry, which by the way, ive only heard of one, bone dry.

not sure what the arguements about but thought i'd answer your question.

so
dry 3
hwe 4

 

Well all I can say is.... "who the F's Roger??"   

 

[derek west]

oops sorry mr rogers, thats what i meant, 

[David Rogers]

 

[John Kelly]

Carpet cleaning as well as most other businesses is all about marketing. ChemDry near me do 30k a month just on carpet cleaning.

[garry22]

Anyone can be a marketing genius when they spend a furtune on AdWords, glossy brochures, BIG yellow pages ads, promo pens etc etc

Only if they know what they are doing when it comes to marketing.

[Carpet Dawg]

Many of those 'HWE' franchses you listed use bonnet cleaning. Cleaning Doctor certainly does; Dry Fusion I believe.   If you don't know who any of those dry franchises are, get googling, it's not healthy being ignorant to your competition.

Since none of those companys that you mentioned (the ones i have never heard of...) are near me i.e the whole of Scotland!! Then i dont have to worry about googling them And if they are near me then they are not very good at marketing! lol

Anyone can be a marketing genius when they spend a furtune on AdWords, glossy brochures, BIG yellow pages ads, promo pens etc etc

Only if they know what they are doing when it comes to marketing.

Again this is where the 5 day intensive marketing course that they do comes in to play..That they pay 30 grand for.

I'm sure there's alot of successful chemdry set ups but i'm also sure there's alot of ones struggling. Infact i know of two, one near me ish and one down south, both of which sold up after a year and half.

Not having a go at lm cleaning methods or franchises (ok maybe i am lol) but just dont like all this talk of dry cleaning people or/and franchise people being better at marketing! Myth No1

[The Great One]

David Rogers

The wet V dry debate has been going on in the 7 years I have been cleaning and will go on long after I am out of it.

Do what's best for you and your business whether it's wet or dry or both.

I try to stay out of these wet & dry slagging matches, as that's all they become.

Good luck for your future.

Regards

Martin

[David Rogers]

Thanks Martin, I think your're right. 

Don't know where the anger comes from (in some)!

I'm personally aiming my future marketing towards dry and low moisture because I think it's where the future of the industry lies. 

I find that using a hand held extractor (like the prochem spot pro) for the bad spots and stains, in conjunction with dry compound or encapsulation is an excellent allround approach to getting results that people will be happy.

The debates on whether dry is really deep cleaning are completely moot; all that really matters is whether the customer is happy with the service you've provided.

[Doug Holloway]

Hi Guys

I don't think it is a moot point, are we just followers or do we lead our industry.

I have never heard a regular TM user describe dry as 'as good' because it is not.

However I am a strong believer in using the appropriate tools and chemicals for the problem and that is why I continue to offer from TM to dry, the customer mostly relying on my judgement.

All manner of businesses carry different ranges of equipment to suit the varying tasks and our industry is no different.

Cheers

Doug

[David Rogers]

I don't disagree Doug, so the point is that I wouldn't offer a dry service on an occasion where I felt a TM was needed to achieve the result.  However in situations where dry will give the customer what they want, then ............

all that really matters is whether the customer is happy with the service you've provided.

[Doug Holloway]

Hi Guys

Yes there are certainly situations where the customers prefences definitely make dry a serious consideration, I have one largish commercial customer who will only allow my LM cleaning on site.

I have branded myself through the Dry 60 website but must admit I haven't really pushed it as just too busy.

Cheers

Doug

[David Rogers]

Hi Doug,

I've looked at your sites a few times, and like what you've done with 'Dry60' ; it sounds really professional and as it has the key benefits in the title, people are immediately attracted to it.

I'm looking at ideas along those lines too; coming up with alternative marketing propositions that push the dry and LM sides of the market.

Cheers,

Dave

[Doug Holloway]

Hi Dave

Thanks for the compliment and it is one of the sites I am keen to do something with.

I would like to promote the slogan

Dry 60, carpets clean and dry in 60 minutes.

Cheers

doug