[jacko]

So prpespary is a MIST, aggitate it well BEFORE applying sponges, then aggitate well after applying sponges.

[/quote

Joe is spot on i forgot to mention aggitating the prespray mist first - this is essential

[John Kelly]

We have a dry franchise customer and they swear by Multisolv as the best pre-spray.

[colin thomas]

my test would be could a 'dry' cleaner get a minging indian restaurant carpet clean, sorry, but i don't think so. i struggled last week to get an indian carpet clean with 500psi, much more than i would usually use and REALLY hot rinse, sorry but i would love to have seen that dry cleaned,

colin

[David Rogers]

Colin, I don't think anyone would disagree with you.  Dry Compound has it's limitations, absolutely.   I guess the point is that as a dry operator with effective marketing, you wouldn't have to be doing that minging Indian Restaurant Carpet!  (a good thing i'd say!)   

Dave.

[garry22]

Colin,

Back in the old days, Raccine Industries (HOST) would clean something like that minger to prove a point.

Yes you can do it but the cost of materials (HOST sponges) and the time taken would mean it was totally uneconomic.

It's horses for courses.

[The Great One]

my test would be could a 'dry' cleaner get a minging indian restaurant carpet clean, sorry, but i don't think so. i struggled last week to get an indian carpet clean with 500psi, much more than i would usually use and REALLY hot rinse, sorry but i would love to have seen that dry cleaned,

colin

There are limitations to all systems

HWE is not 'Jesus in a bottle'

Martin

the dry guy

[colin thomas]

ok then, but by definition surely carpet cleaning by granules can not be as good as hwe. with hwe i can clean 99% of carpets no-matter  how bad they are, can the same be said for granules?

colin

[John Kelly]

Colin, that word DRY is magical. Chem Dry have built a billion dollar business on it and it isn't even a dry system.
I have a lot of customers who only use bonnets or granules or both, they are all succesfull. They do walk away from mingers but wouldn't you like to clean resonably clean carpets all the time.
The local franchise I was talking about have a really clued up guy who runs it, he is going places, fast. I am gob-smacked at some of the marketing ideas he comes up with. I can't share that unfortunately as it would be a breach of confidence.

[David Rogers]

Yes, that's what got me thinking about it, and raising this topic.  We have a couple of 'Bone-Dry' and 'Zero Dry Time' franchises that I'm aware of here in the North East and they appear to be doing well. They have a heck of an internet presence and Adword impression rate (don't know about clicks obviously).  Before I set up independently (doing HWE, Bonnet and Dry C), I was very interested in a Zero Dry Time franchise but all of their North East territories were already taken.   

[clinton]

We have a dry cleaning franchise here in stockport and he is also clued up on marketing and does get a lots of work too..

[elliott cleaning]

A lot of mentions that the 'dry cleaners' are really up to first rate marketing.   I wonder why that is necessary - and what the cost of that is.   Hesitate to think what their bottom line is compared to HWE

[The Great One]

So

people attack dry carpet cleaners because they use a different system and now you attack their marketing without even knowing what it is...

Score.

[elliott cleaning]

Martin - why so defensive.   I was only asking a couple of straight forward questions.
I'm not anti lm cleaning - use it myself from time to time when required.  Just appeared from the above posts that those who used it in the majority of cases seem to have extensive marketing requirements

[garry22]

A lot of mentions that the 'dry cleaners' are really up to first rate marketing.   I wonder why that is necessary  - and what the cost of that is.

I would imagine that the cost of good advertising is FREE, if it brings enough business in.

I trained under a copywriter who has charged as much as $ 25,000 for a single salesletter. If it brings in the best part of half a million in sales, then surely the cost is negligible?

[elliott cleaning]

I totally agree Garry - if the figures you mention are in proportion to what lm operators bring in, in this country ( noted you referred to $s) - then great.    I'm just slightly suspect that that holds for the UK

[garry22]

I mentioned dollars because the "piece" in question was a web based promotion (non cleaning related - internet marketing actually) aimed predominantly at the US market.

Personally, I have HWE, Dry Fusion AND HOST.

I've always found the dry service to be easier to market because having a dry carpet was always near the top of the wish list.

Garry

[David Rogers]

Just appeared from the above posts that those who used it in the majority of cases seem to have extensive marketing requirements

I don't think it's that the dry operators have 'extensive marketing requirements', I suspect it's that they have extensive marketing focus.

How many large franchises, with a strong marketing support & exterise operate on dry only methods;  Bone-Dry, Zero Dry Time, OneMinuteDry, etc, etc ........ now how many large frachise companies are you aware of that use HWE? ....... ummmm, not many.     All I mean by this is that arguably, these dry operators have access to stronger and better marketing techniques that the average joe working alone with a HWE set-up.   So arguably (and as a generalism) the dry guys are better at marketing.

Not a bash at HWE;  yes I was tempted by the dry route only but mainly because of some 'grass is greener' fastasy that it'd be a simpler life.    However after doing a back breaking Envirodri Dry Compound job this week, and 2 lovely HWE jobs that came up fab, I've realised I actually enjoy the variety.  I truly believe that the 'easiest' form of carpeting cleaning in terms of humping equipment & chems, set up time and effort, and operation itself, is :-   Bonnet cleaning - by a mile!    But I don't see a business for me personally, just offering bonnet cleaning.   Dry Compound cleaning is hard work and very messy.   It took me an hour to clean my envirodri after the job this week (mainly because the rods jammed!).

 

[Dave_Lee]

Cleaning two halves of a carpet, one side with the Dry method and the other with HWE, it is not surprising that the Dry side had a better appearance. Carpets cleaned by HWE do not always look bright when finished but their appearance can improve dramatically as they dry.
The last time I used the Host method on a commercial low profiled large area, no matter how much I vacuumed, I still left the job looking like the Sahara desert.
Dave.

[derek west]

mr rogers i'm aware of 4, chemdry, servicemaster, homeserve(i think thats what there called) and hydro dynamics. one more than your aware of with dry, which by the way, ive only heard of one, bone dry.

not sure what the arguements about but thought i'd answer your question.

so
dry 3
hwe 4

 

[jasonl]

roger i'm aware of 4, chemdry, servicemaster, homeserve(i think thats what there called) and hydro dynamics. one more than your aware of with dry, which by the way, ive only heard of one, bone dry.

not sure what the arguements about but thought i'd answer your question.

so
dry 3
hwe 4

 

Home serve was part of Chemdry ,  now Chemdry has been bought out by management , Homeserve has changed its name to Evander