So you dont think it's a good idea to advertise "probably the most expensive carpet cleaner in Essex"

Joking aside if i saw that on a website i would definately want to know, why is this guy saying this, its a sort of reverse logic, if someone says cheapest carpet cleaner in town what do you think, because i know what i would think

and the type of customers that would be attracted to that type of carpet cleaner i dont want.
Who am i to say you guys with all your experience are wrong, and i can understand your viewpoint and it makes sense, but nothing is written in stone and i can change it in an instant if i want, but whether it's the season picking up or not i know almost all my work is coming from that site
PS will carry out some customer feedback about some of the comments made and let you know, i bet Simon a £10 that they will have a good idea what splash and dash and franchise mean.