I dont do exactly the same as the Alltec stuff which i think is a waste of money when most of it you can find elswhere if you make the effort and read a book, but you are getting wound up by this, but some of of get wound up by being undercut :
I would have charged £96 to clean a room that size, and i still think i give very good value.
i think i am worth that., i offer to not charge if not completely satisfied so whats wrong with doing a thorough job and charging accordingly
This is the first time i have ever heard of someone getting upset by some other carpet cleaner charging more, if his customers were not happy he would soon go out of business, sorry to be blunt but i would look at why you think you should charge half of what i do and a quarter of that guy.
I know what i do i go that extra mile to get to know the customer the family i give out spotter to them i have even helped them replace all the furniture that they moved out the rooms one elderly lady i made tea for recently, its a service.
I dont want to be rushing around like a lunatic from job to job because i charge so little i have to do four jobs a day, i i get just as frustrated as you when i get a leaflet saying £20 a room or 4 room for the price of three etc etc.