[daz1977]

do you have an advertisiing budget, and which one gives you the best return, ie,, flyers, letters out, van, web page, etc

[ivesonswc]

i have been looking at the cost of advertisement as i am just starting out and to be honest i think that i'll get a better return on my money if i pay a company like roundbuilders to build me a round???

[cleewindows]

suddenly my business is booming,i run 2 adverts in local papers at the cost of about 20 quid,advertise about every other week,this time its none stop phone calls,jobs are flying in,mainly gutter cleans and also a few windows.
Im very happy.

[formb]

i have been looking at the cost of advertisement as i am just starting out and to be honest i think that i'll get a better return on my money if i pay a company like roundbuilders to build me a round???

Depends what you are after I suppose. Roundbuilders would be good for domestics. Most of my Commercial has come through networking and through Yell.com

[ivesonswc]

i'm staying well clear of commercial i just want to set up a nice little domestic round

[Lee Pryor]

£10,000.00 this year, divided into leaflets (100,000) and door knocking, I dont use canvasing companies as I wouldnt pay 2 or 3 times the clean value for customers, my staff do door knocking as overtime a few times a week, I pay them £10.00 per customer + another £10.00 for every additional service a customer has with the first clean ie gutters cleared.

[formb]

£10,000.00 this year, divided into leaflets (100,000) and door knocking, I dont use canvasing companies as I wouldnt pay 2 or 3 times the clean value for customers, my staff do door knocking as overtime a few times a week, I pay them £10.00 per customer + another £10.00 for every additional service a customer has with the first clean ie gutters cleared.

£10,000 A YEAR!!!!

I have been doing this 10 and haven't spent quarter that in total.

I do competitions;

The team that gets most new customers in 1 month gets 2 X T in the park tickets. (108 new customers in 1 month last year)

108 customers for £300 quid.

Job done.

[formb]

I always have a fear of "too big too quick"

I have seen this happen to my competitors. They get more than they can deal with and boom they're gone.

I'm happy ticking away, screwing costs down while building a stable customer base.

[Lee Pryor]

I always have a fear of "too big too quick"

I have seen this happen to my competitors. They get more than they can deal with and boom they're gone.

I'm happy ticking away, screwing costs down while building a stable customer base.

True, but that is usually because they havnt thought out getting big properly, if you have certain things in place and systems to cope with that its fine. I think 108 customers for £300.00 is very good! we want 700 new customers this year. and pleanty of 1 offs with driveways and gutters and so on.

[richard jagger]

The point of advertising is to be out there in the public eye so unless you do a lot and varied it can be a waste of time. It must like up with other advertising and it must eye catching and it must be repedative. This is the formula for successful advertising.
No one sort of adverting is good on its own and will achieve limited results. The important thing is that they share like phrases and common colouring . To impact in the potential subconscious  mind of the customer.

[formb]

The point of advertising is to be out there in the public eye so unless you do a lot and varied it can be a waste of time. It must like up with other advertising and it must eye catching and it must be repedative. This is the formula for successful advertising.
No one sort of adverting is good on its own and will achieve limited results. The important thing is that they share like phrases and common colouring . To impact in the potential subconscious  mind of the customer.

Perhaps if you are looking to go national/international.

The point of advertising is to generate business, nothing else.

You just need to look at the cigeratte companies. They get banned from TV and what happens. Nothing. In fact it has worked to their advantage. Sales remain the same while advertising costs have dropped by 100s of £M.

We are selective now on which areas we advertise. With leafleting you can be even more specific. If I'm walking up a path with a leaflet and I see dogpoop in the garden I'll turn straigh back.

We leaflet pretty much exclusively in streets where we already have work. 1 house 10 mins; 2 houses 15 mins.

This can be done more or less free with a simple photocopied B/W flyer.