Understand what you're saying Spindle, but , by striking up a good relationship with your local suppliers, you will gain much over time.
This was really my point.
Your prospects, will often see no further, than the price you quote, and don't see you, as any different, from the expensive guy, or the cheep guy
The arguments about costing, will never go away
If I want to buy a Prochem product, I will go to the local dealer.
The only reason I would go elsewhere, would be poor service, not to save a few pounds.
This is not blind loyalty...........it's an investment.........the local supplier is where I wll go for servicing / repairs / maybe even help.
Maybe that makes me a mug, or soft, but I will get their respect and attention, when I need it.
good luck
rob m