[Count Phil]

Has anyone tried to relaunch their business under a new (better), name? Just wondered how it went down or if anybody recommends doing this.

I'm thinking of doing so rather than using my own name.

[gewindows]

I believe Cozy started of as Bodgit and Scarper Window Cleaning but when the custards found out it was the truth instead of a joke he changed it to Porthole Cleaners, then they knew exactly what they were getting and his business prospered 

[Blue Frog Systems]

Im selling up and starting in a different area in April. Im changing my company name then to something better.

Best thing would be to speak to your accountant if you have one.

[Count Phil]

The heys an accountant got to do with it? I just wanna know how its taken by customers and whether it helps your business.

[jefftemperley]

i started as jtb window cleaning back in 1992 sold on after a 5 years then started again as clearview, didnt put much thought into how common the name was as some contractors i worked for had 6 /7 clearviews on their books which caused me to get other peoples money and vice versa,

since the recession ive had all the management companies mess me around with money so i decided to bin them and concentrate on domestic work less hassle and not that much less money

so i had a bit of fun and rebranded as www.bigredmonkey.co.uk  its worked reasonable well considering how little ive pushed it, idea being its very easy to remember and gets a laugh everytime someone talks about it so tends to stick in peoples memory rather than the endless variations of initials which seems to be the norm (me included when i first started)

of course new year coming so ill be enthusiastic for the first month before it wears off again!!

[macmac]

I believe Cozy started of as Bodgit and Scarper Window Cleaning but when the custards found out it was the truth instead of a joke he changed it to Porthole Cleaners, then they knew exactly what they were getting and his business prospered 

I thought it was "boldgit & scraper"!

[Count Phil]

Thanks for the reply jeff. I guess you could push that hard and make a franchise of it?

[elite mike]

how about

Arthur  hucksake  cleaning co

i think that would stick in their minds 

[Count Phil]

Well that's what the customers say when they see me so may as well....

[Ian Lancaster]

Whatever you call yourself, make sure it's EASY TO READ, and MEMORABLE.  Wherever your prospective custies see your name, they've got about 2 seconds max for it to register.

Don't use initials - nobody remembers these.  Steer clear of names that are some made up word followed by 'clean' (or 'klene' or 'clene' etc etc) - there are thousands of them out there (and 'clearview' 'kleerview' etc etc)

Either use your own name (if you're trying to create a local presence) or something to really hit them - like 'Big Red Monkey Window Cleaning' on another thread - surprises people and makes them think - you stand out so they'll think of you when and if they need a window cleaner.

[Count Phil]

Thanks Ian. I was thinking of the place I live...window cleaning co. It sounds quite posh(ish).

[wizard]

I see there is a shap in the U S Called "Pane Relief"

[Count Phil]

Those shaps. Whatever next.

[cozy]

I believe Cozy started of as Bodgit and Scarper Window Cleaning but when the custards found out it was the truth instead of a joke he changed it to Porthole Cleaners, then they knew exactly what they were getting and his business prospered 

Always try to give the right impression when choosing a firm name. It's very important to make your custies feel good about dealing with you.