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What is your Unique Selling Point? (USP)
« on: May 22, 2009, 05:47:03 pm »
Something I've heard mentioned on here a few times is USP.... I'm not too sure what I could class as my USP, hence the question....

Re: What is your Unique Selling Point? (USP)
« Reply #1 on: May 22, 2009, 06:11:17 pm »
Do you want a definition or a method to find it?


Mike Halliday

  • Posts: 11578
Re: What is your Unique Selling Point? (USP)
« Reply #2 on: May 22, 2009, 06:15:00 pm »
or perhaps the title of the post is a clue to what he wants ::)

I don't have one
Mike Halliday.  www.henryhalliday.co.uk

Paul_Ashworth

  • Posts: 411
Re: What is your Unique Selling Point? (USP)
« Reply #3 on: May 22, 2009, 06:15:36 pm »
If i tell you mine it wont be unique anymore  ;D ;D ;D

nevil

  • Posts: 478
Re: What is your Unique Selling Point? (USP)
« Reply #4 on: May 22, 2009, 06:23:49 pm »
My usp is that I am the one that makes the dirt go away. :)

Re: What is your Unique Selling Point? (USP)
« Reply #5 on: May 22, 2009, 06:34:37 pm »
I suppse a common one would be "Your carpets dry in half the time of your average carpet cleaner" or words to that effect.... Providing the average carpet cleaners drying time aren't 3 days ::)


Mike Halliday

  • Posts: 11578
Re: What is your Unique Selling Point? (USP)
« Reply #6 on: May 22, 2009, 06:49:12 pm »
in 10 words or less tell us what makes you different from your competitors.

if this is a positive statement then this could be your USP

a usp only needs to be unique to your area not the world, so rather than think of your own steal someone else's :) :)

one of the best I've heard was Dry Fusions,

Carpets Cleaned, Dried & Ready to use in 30mins........... GAURENTEED!!
Mike Halliday.  www.henryhalliday.co.uk

richy27

Re: What is your Unique Selling Point? (USP)
« Reply #7 on: May 22, 2009, 06:50:04 pm »
my shocking good looks

C A Payne

Re: What is your Unique Selling Point? (USP)
« Reply #8 on: May 22, 2009, 06:58:35 pm »
richard, i have to disagree with you there, i've seen your website pic'i  ;D

richy27

Re: What is your Unique Selling Point? (USP)
« Reply #9 on: May 22, 2009, 07:12:57 pm »
its not me on the web or i will get too many calls 8)

robert meldrum

  • Posts: 1984
Re: What is your Unique Selling Point? (USP)
« Reply #10 on: May 22, 2009, 07:51:48 pm »
That was smart of D/F mis spelling GUARANTEED !!!!!!!!!!!!!!!!!!

Re: What is your Unique Selling Point? (USP)
« Reply #11 on: May 22, 2009, 07:54:48 pm »
Richard... Beauty's only skin deep.... You look like you're inside-out?  ;D ;D ;D

Mike Halliday

  • Posts: 11578
Re: What is your Unique Selling Point? (USP)
« Reply #12 on: May 22, 2009, 08:00:05 pm »
Rob that was the unique bit ;D ;D
Mike Halliday.  www.henryhalliday.co.uk

robert meldrum

  • Posts: 1984
Re: What is your Unique Selling Point? (USP)
« Reply #13 on: May 22, 2009, 08:10:56 pm »
 Worked for little Joe or so he claimed !!!!!!!!!!!!!!!!!

Re: What is your Unique Selling Point? (USP)
« Reply #14 on: May 22, 2009, 09:02:19 pm »
or perhaps the title of the post is a clue to what he wants ::)

I don't have one

 ::)

Pureandclean

  • Posts: 355
Re: What is your Unique Selling Point? (USP)
« Reply #15 on: May 23, 2009, 02:55:46 pm »
When I was carpet cleaning, I used to have both HWE and LM  and so would explain that I would use the system that best suited there carpets and would produce the best results.
 The other thing I made a big deal about was Turbo drying their suite or carpet and that it would be almost dry by the time I left.

Tony Tadier

  • Posts: 16
Re: What is your Unique Selling Point? (USP)
« Reply #16 on: May 25, 2009, 12:44:19 pm »
Something I've heard mentioned on here a few times is USP.... I'm not too sure what I could class as my USP, hence the question....


My good looks and above all SMILE!

Be friendly and obliging to your custys and you wont go wrong!!

Never let them down!!


AJB

  • Posts: 787
Re: What is your Unique Selling Point? (USP)
« Reply #17 on: May 25, 2009, 08:30:09 pm »
About 10 years ago whilst still subbing, i bought a Citroen berlingo.
The sign writing was ordered, by the company i subbed to, and the van was done.
A few days later a customer noticed the dozy sign writer misspelt
professional. Putting 2 f's .
It worked a charm everyone took a double take, so actually read
what was written on the van.
www.ajbcarpetcleaning.co.uk
At the end of the day a Satisfied Customer is all that counts, They'll come back and so will their friends!!!

Shaun_Ashmore

  • Posts: 11382
Re: What is your Unique Selling Point? (USP)
« Reply #18 on: May 25, 2009, 08:48:41 pm »
I have a picture of me on the van and it works a treat, I get loads of people asking about cleaning.

Shaun