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Contracts or Social?
« on: May 23, 2009, 10:07:20 pm »
I have thought about contracts before. I tried them out on a few customers to see how they panned out.

IMO you have to decide what type of relationship you want with your customers. I read an interesting piece by Dan Ariely and will post when I dig out the book.

If you want a social contract (that is to say an unwritten one) you are prob more likely to be able to retain and charge well for the work you do, they in turn will feel a  social connection with you, their loyalty will be greater than those on a formal contract. They adopt you as their window cleaner.

Those on a formal contract have a formal relationship with you and this can work well as you are in a position to act in a more professional manner. This may mean charging professional rates and keeping customers for the term of the contract. However, the customer is more likely to deal with you as any other of their contracts like utility bills. As soon as they feel they are not getting their pound of flesh they will "price shop" and try and get a better deal.

Having in a contract a condition that handcuffs them to you can serve as an irritation and even further alienate them if they are starting to drift.

Having tried both I prefer the first, my attrition rate is virtually nil. When I did try the formal contract I noticed I lost some of the congeniality that existed before.

Of course it is quite possible to mix the two, however I think that this has to be done from day one and not added at any time later. If it is introduced as "just paper-work" and "tut-hum, I hate it but it keeps the books straight" then move on to a more social contract you may get the best of both worlds. They can forget the contract and move on to be very loyal. The contract is an anchor, they know it is there, it was the starting point.

Personally the only contract I have with customers now is a guarantee that if they are not happy with the service they do not need to pay. It works well, all the pressure is off the customer. Of course because I use the social contract no-one refuses to pay. Would you refuse to give a mate the £20 you owe them? If anything as I now have this on my invoices I receive payment a bit quicker.


Stuart

GWCS

Re: Contracts or Social?
« Reply #1 on: May 23, 2009, 10:20:12 pm »
nice post.. i was thinking of going with contracts but its a bit.. too much effort.

I prefer the personal touch and just coming to an agreement of the service. So you both know where you are..

a good handshake always goes down well to end.



Re: Contracts or Social?
« Reply #2 on: May 23, 2009, 10:50:39 pm »
Thought provocking, but so was roy who had a different take.That is clearly stated terms and conditions to clarify the relationship.Many may be unaware of all these little thoughts that you have.

Do you really put- after all you wouldn't hold onto twenty quid if it was a mate- on your invoices?

How do I work? I ignore all of this and add value. Not only do i add value, but i make sure that they know i add value.

My attrition/churn is somewhat higher than yours, but equally the competition to become one of my customers is quite strong, but once achieved people know that they have arrived.

Re: Contracts or Social?
« Reply #3 on: May 23, 2009, 11:10:51 pm »
Yes!
He started this week. It's going great so far (apart from some technical issues).

There are now two of us adding value like mad.My customers think they have died and gone to heaven,


Re: Contracts or Social?
« Reply #4 on: May 23, 2009, 11:18:44 pm »
Personally the only contract I have with customers now is a guarantee that if they are not happy with the service they do not need to pay. It works well, all the pressure is off the customer. Of course because I use the social contract no-one refuses to pay. Would you refuse to give a mate the £20 you owe them? If anything as I now have this on my invoices I receive payment a bit quicker.


Stuart

Sorry to clarify it is the comment in red I have on my invoices. the comment in green are my thoughts on why they pay quicker.

Re: Contracts or Social?
« Reply #5 on: May 23, 2009, 11:38:13 pm »
You all do it to a degree, no secret there.I just know more stuff thats all.Bragging aside,  i would never post this on here.

I'm like you Ewan, see all, hear all, and say now't; eat all, sup all, and pay now't!