I also throw most flyers in the bin when I get them, BUT,The way I do it is, I stick a flyer with my company logo on it and a text like this; Dear sir/madam, we have been established since 1989 providing a window cleaning service in nearby areas including such customers as BFBS (well known radio stn over here in Germany) and KRAFT foods.With nearly 20 years of experience, we promise a very good, friendly and reliable service.
We will be expanding our service to your area in the very near future and will be calling on you soon to see if you are interested and answer any questions you may have.
Within 3 days of the flyer being dropped, I call and say: Hello, RPG Service, did you get our flyer? ........ you know the rest.This has pulled me a 30% hit rate.
I don't mind personaly if I interupt someone watching "Corry or Emerdale" I am building a business all the time.

Hope I've helped