Yeah i like the way they say they can get me top on the first page.. well im already top on the first page for some results, and im on ad words and on the local business listings and ive done it all myself, so why do i need to give them £300??
They just look at your business name, and then any domain you use for that.. however i have circa 10 domains and at least one of them will be on the first page within the first 5 results for my keywords..
Come my new website in the new year which is better optimised for google, i should be holding my position if not bettering them.
I dont find residential work that good from the net comapred to canvassing - its the commercial side that are most likely to use the web. Therefore as im not really after commercial (i'll take it if it comes, dont get me wrong) i dont see the need for special online advertising, no matter what sort of facts (made up or real) they try to bamboozle you with..