[Jeremy]

Has any one got a really good e-Mail that you send out as part of a email marketing campaign.

I'm looking for something for the start of summer here in Cape Town but I'm lost for ideas.

Jeremy

[spindle]

honestly.........


 it will end in the spam/junk folder!!

[Jeremy]

You're so wrong. There is plenty of research done on the subject. I take myself for exampe. I turf all the junk mail, but occasionally some one is consistent and I open up the mail now and again.

A garden survice got me interested that way. I got staff uniforms for the workers that way.

The trick is to be consistent and have value in the mail.

You guys need to find new ways of marketing yourselves. Stay ahead of the times. E-Mail costs you nothing.

Jeremy

[Ian Gourlay]

Most email marketers build their own list and then regularly build a  relationship through Newsletters etc, they frown upon spaming etc

I agree with you  that email is a way to go.

But we need to find ways of Caputuring email contact as naturally as we ask for telephone at time of enquiry.

Personally my In Box is getting filled with Newsletters from evrey information marketing e book company on the planet

Because you have to fill in email details before you can read rest of information on Web Site

I personally think they would get a better quality list if they did it at the back end.

But as Jeremey  says it costs nothing so it becomes a numbers game.

[garry22]

You are right Ian,

People are far more likely to open one from someone they know than a stranger. Your subject line has to be pretty amazing for a "cold" e mail to get opened.

I had a virus decimate my computer recently (even with so called anti virus software present). I opened an e mail that I thought had come from a customer. Now, unless I know the person / company, I routinely delete anything that I do not recognise.

I think we are also approaching the time when regulations for unsolicited e mails get tighter. It may be that sometime soon, we may only be able to send them to opt-ins. Won't stop the spammers though.