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Poll

How often to the same area?

every 4 weeks
16.7%
5 (16.7%)
every 6 weeks
30%
9 (30%)
other
53.3%
16 (53.3%)

Total Members Voted: 29

Ian Gourlay

  • Posts: 5746
Re: Leafleting
« Reply #20 on: September 07, 2008, 05:00:09 pm »
paul

Some claim 160 an hour guess it depends if you are an Olympic Athelete

I would suggest 80 to 100 unless you do rows of terrace propties.

But the best way is to take a kitchen timer set it for an hour see how many you deliver.

Next set it for three hours see if you can keep the pace up.

At least you will get some out instead of asking and thinking about it.

Jim_77

Re: Leafleting
« Reply #21 on: September 07, 2008, 06:24:17 pm »
In the testing I've done, I've managed as much as 380/hour in one part of town consisting of decent grade housing but long straight streets and no driveways, which is Blandford, Neale & Kingsely on this map:

www.maps.live.com/default.aspx?v=2&FORM=LMLTCP&cp=sr245xgy5qm4&style=b&lvl=1&tilt=-90&dir=0&alt=-1000&scene=11779604&phx=0&phy=0&phscl=1&encType=1


I've also got out as little as 100/hour in another area where there are big detached houses spread far apart with some long drives.

That's Warkton Lane and the Poplar's Farm Rd area on here:

www.maps.live.com/default.aspx?v=2&FORM=LMLTCP&cp=sqy44sgy8gr2&style=b&lvl=1&tilt=-90&dir=0&alt=-1000&scene=11782092&phx=0&phy=0&phscl=1&encType=1
(count the swimming pools and conservatories!)


IMO areas like this are the best compromise:

www.maps.live.com/default.aspx?v=2&FORM=LMLTCP&cp=sr2zvtgy5vbw&style=b&lvl=1&tilt=-90&dir=0&alt=-1000&scene=11779551&phx=0&phy=0&phscl=1&encType=1

They're full of people with disposable income to spare and not too much walking between letterboxes.

kinder clean

  • Posts: 603
Re: Leafleting
« Reply #22 on: September 07, 2008, 07:16:03 pm »
If you can't deliver your own flyers go and speak to the local takeaways that have dropped a flyer through your letter box, ok it's not solus but you can half the costs of getting your flyers out.

Paul Kinder Clean

Re: Leafleting
« Reply #23 on: September 07, 2008, 07:38:54 pm »
Ian

This per hour thing seems very much on your mind. So what if someone can deliver x number of leaflets per hour. We all know the important thing is the £ return on that time.

A block of flats can deliver multiple hundreds/hr delivery, but still not return as much as a posh area doing 80/hr. 

Ian Gourlay

  • Posts: 5746
Re: Leafleting
« Reply #24 on: September 07, 2008, 11:54:09 pm »
Mike
Mike.
The Guy asked the questioned.

Why is it on my mind ?

Well I do pay someone ,  to deliver  solus and cost per thousand appears to be a benchmark .  Plus I like to ensure i am getting productivity and paying fair rate.

 
 
 I know  I could used Post office and get Fixed price per thousand.

I tend to work out profitability of distribution as a ratio cost of leaflets cost of delivary  sales achieved etc


diamond

  • Posts: 94
Re: Leafleting
« Reply #25 on: September 09, 2008, 12:08:22 pm »
I have leflet phobia. used to do them all the time, spare half hour here and there. Did get ok results.   But have had fingers quite badly bitten twice putting my leaflet through door.  It has really put me off doing my leaflets. not desperate enough to go back to doing them, YET.

Paul Davidson

  • Posts: 135
Re: Leafleting
« Reply #26 on: September 09, 2008, 12:09:57 pm »
paul

Some claim 160 an hour guess it depends if you are an Olympic Athelete

I would suggest 80 to 100 unless you do rows of terrace propties.

But the best way is to take a kitchen timer set it for an hour see how many you deliver.

Next set it for three hours see if you can keep the pace up.

At least you will get some out instead of asking and thinking about it.

Thanks Ian, thats gives me a decent guide to work from.

many thanks

Paul

davep

  • Posts: 2589

Jim_77

Re: Leafleting
« Reply #28 on: September 09, 2008, 12:31:09 pm »
But have had fingers quite badly bitten twice putting my leaflet through door

Christ what kind of people are you delivering these to?!!



:)

My tactic, learned from being a paperboy for many years, is when you have a letterbox that requires fingers going through to push the leaflet in..... flap the lid of the letterbox once before you stick your fingers in.  You will be able to hear a dog bark/growl or claws scrabbling across the hallway.

Sometimes they'll hear you walking up the drive but not bark, I've learned to listen carefully when I approach the door.

I just learned to be real quick really, regardless of a dog being there or not, best defence against it! :D

derek west

Re: Leafleting
« Reply #29 on: September 09, 2008, 12:55:58 pm »
here i am,
all moved house and ready to embark on my latest ad scheme.
leaflets are on hold at the mo.
decided to go along the rag/mag/ad road.
theres an ad mag that gets delivered round our local area.
its £180 for front page and it circulates 5000 copies once monthly, so £35 per thou printed and delivered. if it works then i'll source more and take that route, and then where it doesn't go to i'll leaflet, just seems easier and on the whole more economical, plus it gets delivered on its own and with a front page its like a leaflet but with the added incentive not to bin it. i'll let ya know,
ps, not sure i'd go in the middle pages though, its front page or not at all.
derek
good to back, long story,