Ian,
I accept that you are talking straight and honestly but think you have misunderstood the situation. Yes de facto Alex is flogging stuff and we are replying, but beyond that.....
Alex has taken a leap in the dark with this product on behalf fo forum members who debated here and said there was a need and a demand for heat resistant hose that at that time and to the best of our knowledge either did not exist or was not easily avialable.
Advances in WFP pole technology come only incrementaly, and as small advances go, this is quite a good one. Well done Alex, and well done the forum for collectively pushing forward our industry.